Indaba ka-Anne Burda
Tshela indaba yokudalwa komagazini "Burda", kodwa ungasho ukuthi "umama" wakhe oyinhloko u-Anne Burda - ke ungasho lutho. U-Anna Magdalena Limminger, no-Anne Burda, wazalwa ngoJulayi 28, 1909 edolobheni elincane laseJalimane okuthiwa i-Offenburg. Igama lapho u-Anna angena khona emlandweni wezwe lavela kuye esemncane kakhulu - nguyena owayebizwa ngabazali bakhe ngoba wayekuthanda kakhulu ukuhlabelela ingoma yabantwana, okuthiwa "u-Annchen waseTrau". Ngemva kokuphothula esikoleni, futhi ngemva kwalokho esikoleni sokuhweba, intombazane yathatha uFranz Burda. Ukusuka enhlalakahleni yezezimali, umndeni osanda kuwenziwe waba nodokotela emlandweni kanye nendlu encane yokunyathelisa incwadi. Kodwa u-Annie wayengathandi ukuhlala endaweni eyodwa futhi aneliseke ngalokho okuyikho. Wayelokhu enambitha kahle futhi wayaziwa kahle ngemfashini. Yingakho u-Annie njalo ebheka njengeHollywood. I-credo yakhe eyinhloko ngaleso sikhathi yayiyi: "Uma ungavumeli imali yakho igqoke kusuka kuDior, inaliti nentambo, ukunambitheka kanye nokucabanga kuzokusiza ukuba ubheke imfashini nezitayela ...". Futhi waze wanikeza umkakhe amadodana amathathu, lona wesifazane akazange ashintshe ukunambitheka kwakhe nesitayela esihle.
Umlando womagazini
Lapho eneminyaka engamashumi amane, u-Enne Burda wanquma ukuzibona nje njengomama, kodwa futhi njengomfazi ophumelelayo. Futhi okokuqala, ubenesithakazelo ngabangane bakhe, abaye bajikijela owesifazane ngokungakhathali mayelana nokuthi uyakwazi kanjani ukubukeka kahle futhi egqoka. Kakade ngo-1949, u-Enne wahola ekushicileleni umyeni wakhe ezandleni zakhe. Isizathu sokuqala sokudala "umntwana" wakhe omusha kwakuwukunyatheliswa kwezincwadi, kodwa omagazini. Futhi umagazini wokuqala wokuqala, owathola ukukhanya okuvela ngaphansi komshini womshini wendlu yokushicilela u-Enne Burda, wawuwumagazini ogama elifanayo, "Burda Modern". Kwakungesizo lo magazini ukuthi u-Enne wanquma ukuphendula yonke imibuzo ehlushwa abangane bakhe.
Yona kanye umbono wokushicilela umagazini wesifazane, lapho amaphetheni afanelekayo okugqoka izingubo zabesifazane abekwe khona, waba yibhizinisi elinenzuzo kakhulu eliletha imali enhle kakhulu. Ukusakazwa kwekhophi yokuqala yohlelo lwabasifazane kwakuyizinkulungwane eziyikhulu. Kodwa eminyakeni engaba yishumi nanhlanu lokhu kusakazwa eJalimane kuphela kuye kwafika amakhophi ayizigidi. Umagazini othi "Burda" uye waba yisipho sangempela sobulili obuhle emhlabeni jikelele. Kungenxa yokudalwa kwalomagazini abesifazane abafunde, ngesibonelo se-Enne engapheli, ngezandla zabo ukuzakhela izingubo ezifashisayo ezigcizelela isithombe sabo. Kodwa umlobi walo magazini akazange ayeke nakancane ukutholakala kwakhe nokuthuthukiswa kwakhe njalo. Emadolobheni afana neNew York neManhattan, uBurda wavula ama-boutiques amancane, lapho ahlela khona ukuba afake izinhlobo zokugqoka ayezinikeza abafundi bakhe. "Imidwebo" yezobuciko enjalo yaba nempumelelo enkulu, okuyiyo eyathonya kahle ukukhuphuka kokulinganisa komagazini uqobo. Umgomo omkhulu ka-Anne ukujabulisa bonke abafundi. Ngakho-ke, wayekholelwa ngokuqinile ukuthi ukulungiswa kwezinhlobonhlobo zokugqoka okuhlongozwayo kufanele kube okokuqala. Ngendlela, yize uBurda engase akwazi ukukhokhela noma yini, akazange ayeke ukugqoka izingubo ezimfashini nezesitayela ayeziqongelele wona kanye nezithombe zakhe azibeka emakhasini omagazini wakhe.
Ngemva kwesikhashana, umagazini we-Burda Modern wagcina waba umagazini nje futhi wathola isimo sezwe elibanzi nangaphezulu. Kuwo wonke umhlaba, izitolo zavulwa, lapho abafundi ikakhulukazi bekwazi ukuzithengela indwangu, okwakudingekile kumamodeli athile okulungisa. Futhi lapha ungathenga izesekeli ezikhethekile ngisho nokukhishwa okudala komagazini ngokwawo.
Ukwandiswa kwemingcele yendlu yokushicilela "Burda"
Ngemva kokudalwa komagazini nokuqashelwa kwayo emhlabeni wonke, indlu encane yokunyathelisa emndenini womkhaya waseBurda kancane kancane ithola indawo yendlu enkulu kakhulu yokushicilela eyayikhulunywa emhlabeni wonke. Ngaphandle komagazini i-Burda Modern, umhlaba wabona omunye umagazini, i- "brainchild" kaBurda, ebizwa ngokuthi "iBurda international". Lolu hlobo lunikezelwe ngokuphelele ekuphekeni naseziciweni zalo. Kodwa indaba yokudala omagazini okuthiwa uBurda ayizange iphele lapho futhi izinguqulo zezincwadi ezibizwa ngokuthi u-Anna, Karina noVerena zanezelwa "ezinkambeni zabo ezinokuthula". Lokhu kwakuyi-manual eyengeziwe yokwehlukanisa, kanye nokuzenzela izandla izihlahla zokuhlobisa uKhisimusi, amathoyizi namadonki. Futhi emakhasini alaba omagazini ungathola izeluleko nge-embroidery, needlework, ilungiselelo lendlu, ingadi, ingadi. Laba omagazini babenhloso yokuzilibazisa kwabafazi kuphela, kodwa wonke umndeni. Iqiniso elithakazelisayo ukuthi ngisho namadoda abe abafundi abathandekayo bamamagazini anjalo.
Kwakungekhona ngengozi ukuthi ngemuva kwempi eJalimane i-Enne Burda ibizwa ngokuthi "isimangaliso saseJalimane somnotho." Ngokulingana nendlela ahamba ngayo ngaphezu komagazini owodwa, wakwazi ukufinyelela ezweni lonke, okwamenza "nomntwana" wakhe udumo olukhulu futhi uphumelele. Efa ngemva kwakhe, lo wesifazane wakwazi ukuhamba emazweni amaningi lapho "igama lakhe elinyathelisiwe", izilimi ezingamashumi amabili, lapho iphephandaba lihunyushwe khona, nesigidi sezigidi zabafundi kanye nababukeli balo magazini, bafundwa. U-Burne Enne washiya ngokuphelele ukushicilela ngo-1994, wathumela wonke amandla akhe nezimiso zeBurda eyaziwayo emhlabeni wonke emadodaneni akhe. Ngo-2005, wafa ngoNovemba 2. Abesifazane emhlabeni jikelele bazobonga u-Ann amashumi eminyaka ngenxa yokuthi wafundisa umhlaba ukuba uphile kahle futhi wenze ngisho nangemva kokufa kwakhe. Phela, indlu yokushicilela "Burda" iyaphila futhi iyakhula kuze kube yilolu suku, ijabule abafundi bayo abahle ngezincwadi zayo ezithakazelisayo wonke umagazini ofanayo obizwa ngokuthi "Burda".