Gqoka ingubo eye yabona yonke imishado, imicimbi yomphakathi kanye neminye imicimbi emihle, awudingi ngisho nokuphoqelela - ngeke isebenze. Ukusebenzisa imali enkulu kumshini omklami omusha kuyisenzo esingenakwenzeka ngokuphelele - ake sithi singakhulumi, singaki ukuphatha kangaki ukuyibeka? Kanye ngonyaka? Amabili? Kodwa imfashini ayikumeli, iqhubekela phambili, futhi emva konyaka, uma uvula ikhabethe futhi ubheka le ngubo uqobo, uyobe usuqabuke kuphela-kakade akusizi ngalutho, imali esetshenzisiwe kuyo ayisekho emuva, imizwa iyawa futhi siya imicabango efanayo, abaqala ngayo ...
Ngingayithola yini ingubo yomklami yokuqasha?
Iningi lwakamuva, akekho owaziyo mayelana nenkonzo enjalo ezweni lakithi - kanti uma le mkhuba isuthuthuka ngempumelelo eNtshonalanga iminyaka eminingi, eRussia iqale ukuthola ukuthandwa. Esikhathini esedlule kwakukhona inketho eyodwa kuphela evumela ukuthi ugqoke izingubo zokunethezeka ngobusuku obunye - buyithengise ku-boutique, ungayinqumi amathegi namalebula, futhi ubuyisele ngosuku olulandelayo, kuhle, umthetho uvumela ukuba ukwenze.
Noma kunjalo, le ndlela inezinselele, futhi ibonakala kakhulu - uma kukhona okwenzeka kumgqobo, ngeke kwenzeke ukuyibuyisela. Kungakhathaliseki ukuthi kuyisici esincane, ukuqinisa, i-stain encane ewayini noma i-sauce - le ngubo ngeke isamukele esitolo, ngoba ayikwazi ukuhlanganiswa futhi ithengiswe futhi. Kungenzeka ukuthi inhlekelele enjalo ingagwenywa - kodwa lungele ubusuku bonke ungathinti ukudla, uphuze, ungenzi ukunyakaza okungahambi kahle - futhi kungcono ungenzi lutho nakancane, ulungele ukuchitha kulobu busuku emicabangweni mayelana nesigqoko, ungatholi injabulo kulo mcimbi.
Kuze kube manje, ukuqasha izingubo zokunethezeka kuyisenzo esivamile emhlabeni wonke, hhayi kuphela kumantombazane ajwayelekile, kodwa nakwabantu abadumile. Emazweni, amahhovisi ahlukahlukene asebenza ngokuqashiswa, avele isikhathi eside - futhi ibhizinisi labo liphumelela ngokuphumelelayo.
Manje le nkinga ixazululwa eMoscow - ngenxa yodadewabo uVictoria no-Elena Moussa, abadali beProjekthi yeMoussa, ungakhetha umdwebo owuklami owenza kahle ukunambitha kwakho izinsuku ezingu-2-3 kuphela. Kulesi showroom esicabangelayo, ofuna ukubiza ucingo oluhle, ungathatha izingubo, izicathulo kanye nezesekeli nganoma yisiphi isenzakalo, futhi uqiniseke ukuthi isithombe sizodwa futhi siyisisekelo.
Izinto ezintsha ze-show zitholakala eNew York, eLondon, eParis, ngezwi, lapho kuvela khona imibono eyingqayizivele neyibindi yokuklama. Into eqashiwe izikhathi ezinhlanu kuya kweziyisithupha, idayiswa - ngakho-ke, ukuqoqwa kuvuselelwa kaningi. Izembatho zabadwebi abaningi, kuhlanganise neziRussia, ezingelula ukuthola kwenye indawo, zingatholakala kalula kuMklamo weMoussa, okufanayo kungashiwo ngokuhlobisa nezesekeli. Khetha lapha isikhwama esifanele, isikhwama esinqunyiwe noma uthole ingubo ekhona kukhophi eyodwa? Akukho okulula futhi okuthakazelisayo.
Ingabe kunenzuzo ukuthatha ingubo yomklami ukuqasha?
Ngokuqinisekile, kunenzuzo. Masiqiniseke-bambalwa abantu abadinga izingubo ezikhethekile njalo, isizathu sokugqoka ingubo enjalo kwenzeka njalo, kepha kungabiza ngaphezu kwazo zonke izingubo zakho. I-designer ezintathu igqoka ngonyaka - lokhu kuyimali ephawulekayo.
Emgomweni we-Moussa, ungathatha ingubo kuze kube yizinsuku ezintathu, izindleko zezingubo ezivela ku-1 kuya kwezingu-12 eziyi-ruble eziyizinkulungwane ezingu-12, okuyi-15-20% yenani langempela lezinto - ngenkathi zonke izindleko zokuhlanza ezomile i-showroom zithatha ukuvikela ikhasimende kusuka ezengeziwe izinkathazo. Izimo ezikhangayo, akunjalo? Uzodinga ipasipoti kuphela ukuze ungene esivumelwaneni sokuqashisa - akudingeki ukuba ushiye noma yimaphi amasheya.
Ingabe le ndlela kaningi ayilula isisombululo senkinga? Ngeke kusaba khona ukuphonsa nokuzikhethela phakathi kwesifiso sokubukeka esimangalisa nokuqonda. I-Moussa Project ivula iminyango yayo kuwe nsuku zonke, kusukela emahoreni angu-12 kuya kwangu-22, eBolshoy Patriarshy Lane, 8 - enkabeni yeMoscow.