Ngokokuqala ngqa, u-Elsa ubonakale embukisweni wezinti zangaphansi zangaphansi kuka-2011. Emva kwalokho waze wasebenza eqenjini lakhe - wathengisa intsha-yezemidlalo line Pink cishe iminyaka emibili. Manje kuzothatha indawo yenkampani ephuma e-Victoria Secret Secret Angel Carly Kloss. Khumbula ukuthi imodeli edume yaseMelika ayizange isenze isivumelwano nale brand ethandwayo yezingubo zangaphansi, njengoba inomatasa kakhulu kumaphrojekthi amaningi, ngakho-ke kunzima ukuba igcwalise ngokugcwele zonke izibopho zayo ngaphansi kwenkontileka ne-VS.