Phakathi kwesenzo "I-Theory of denim" kusukela kunethiwekhi yeRussia yeCalvin Klein Jeans izitolo ezishicilelwe - kusukela ngo-Mashi 12 kuya ku-Mashi 29 kunoma yikuphi ukuthengiswa kobuciko ungathola ukubonisana mahhala komchwepheshe futhi uzuze imiklomelo engaphezulu kuka-250, oyinhloko yekhuphoni yokuthenga eCalvin Klein ngoba inani lama-ruble ayizinkulungwane eziyikhulu. Usizo ekukhetheni amamodeli afanele kakhulu kuzohlinzekwa ngamaphilisi abanobuchwepheshe abangabonwa yizingubo ngesiqubulo esithi "Ngiyazi konke mayelana ne-jeans yakho ephelele".
Kuyaziwa ukuthi uCalvin Klein Jeans akayona nje ibhulukwe ewusizo eyenziwe ngekotini elikhulu, yi-jeans enomlingisi nesitayela sakhe, ama jeans anomlando. UKelvin Klein, ongase athi, wayemi emsuka womklami we-denim, nguye owanikeza izingubo ezilula futhi ezikhululekile umthunzi wobulili, isitayela esikhethekile ngisho ne-chic. Sebenzisa ngokunenzuzo izinzuzo ezitholakalayo zesithombe sakho ngabakhi bomkhiqizo, ungabhalisa ukubonisana ngokuqondile lapho uhlola khona esitolo sebhizinisi noma ngefoni.
