Umbuzo wesihloko uhlelwe ngamabomu ngendlela engafanelekile ukugcizelela incazelo yangempela yegama lesiFulentshi elithi makeup, okusho ukuthi ukusebenzisa izimonyo ebusweni ukuze kugcizelele izici ezikhangayo noma ukufihla amaphutha akhona.
Yiqiniso, umbono wezingcweti ezenziwe ngabachwepheshe abaqeqeshiwe abalingani futhi abanamacala - owesifazane kufanele abukeke engokwemvelo, kodwa futhi abahle bezinkanyezi kanye nezengqondo zezwe bayavumelana nesidingo sokulungisa isimo nesigqoko ngezinhlobo ezahlukene zezimonyo zokuhlobisa, okungukuthi, ukwakha. Futhi iphuzu lapha akuyona nje isifiso sobugovu kunoma yiliphi inani elihle kakhulu kunabanye noma lifihle ngokuthobeka ngaphansi kwezingqimba zezimonyo iminyaka, ngakho ... bambalwa. Iminyaka eminingi yocwaningo ngaba ososayensi, eqhutshwa ngaphansi kwe-Proctor & Gamble yenkampani enamandla kakhulu, ichaze ukwakheka njengendlela yamakhadi ebhizinisi emphakathini wanamuhla. Ubuhlobo obukhona phakathi kokuvela kowesifazane kanye nokubona kwakhe ngabanye abantu kulandelwa ngokucacile. Sonke siyazi ukuthi ukubaluleka kokuqala kokukhiqizwa. Izazi zengqondo zixwayisa ukuthi ukungapheleli kwethu kwangaphandle, okubonakalayo, kungaphazanyisa okungahambisani nomxhumanisi, okwenza kube nokulinganisa kwezenhlalakahle kuyoba phansi kunalokho esikufanele. Lokhu kungathinta umsebenzi, futhi ngokuthandana.
Ososayensi baye bafaka umqondo wokuthi "unxantathu yenhlalo" - okuthiwa unxantathu ongokomfanekiso, ohlala endaweni ephakathi kwamehlo nebhuloho lempumu. Yonke imininingwane yezenhlalakahle iphakathi nendawo ebusweni, kungukuthi kunxantathu yenhlalo okubukeka komlingani wakho. Ngakho-ke, ikhwalithi ye-makeup, eveze izinzuzo futhi yafihla ukushiyeka, izokwenziwa ukuhlolwa komphakathi. Ngesikhathi esifanayo isibalo sesikhathi sisebenza, emva kwakho konke, iziphetho zivame ukwenziwa kuphela ngesisekelo sombono osheshayo ebusweni. Abahlanganyeli balezi zivivinyo baboniswa izithombe, lapho abesifazane besithombeni ngaphandle kokwenza futhi "embala wokulwa". Ekuqaleni kwaphakanyiswa ukuba ubukeke ngobuso ebusweni, bese banikezwa ithuba lokutadisha izithombe ngokuningiliziwe. Ngemuva kwalokho, ukulinganisa kwabesifazane kwahlanganiswa ngokuhlelwa ngokuhle ngobuhle, ukukhangisa, ikhono kanye nokuzethemba. Kutholakale ukuthi lapho abantu bebonakala ngokushesha, abesifazane abenza izimonyo babhekwa njengabafanelekayo futhi bebaningi kunokuba "bangenziwanga". Ngokwehlukile baphakamisa ukubukeka kwebhizinisi labo, ukuzethemba okukhuthazayo ekuthembekeni. Lapho lezi zihloko zithola ithuba lokutadisha izithombe ngokuningiliziwe, imiphumela yashintsha: ukugcina umbono wabo mayelana nokukhangisa kanye nokufaneleka kwamakhosikazi abanobuchwepheshe (njengoba bethi, "ukuhleka") ukwakheka, wonke umuntu walahlekelwa konke ukuthembeka ekuthembekeni kwawo. Izinga lokuthembana labanye linciphile.
Kuhle lapha kungenzeka ukuba ukweluleke? Ochwepheshe batusa ukuthi abesifazane bahlale beqaphela ukuthi izimonyo zingathinta ukuhlolwa okuyisisekelo kwabanye abantu ngokwemigomo yokusebenza kwabo nokuthembeka. Ngakolunye uhlangothi, izazi zengqondo zikhumbuza ukuthi ngenxa yenduduzo yazo, kubalulekile ukuba owesifazane afake isicelo sokwenza lokhu njengoba ethanda, noma avumele ukuba engekho ngokuphelele. Ayikho into ekhangayo kunomfazi othembekile ngesitayela sakhe. Futhi lokhu akukhona kuphela ezweni lebhizinisi, kodwa futhi nasemkhayeni womndeni. Ucwaningo olunolwazi lwaluqhutshwa izazi ze-psychologists phakathi kwemibhangqwana engu-450 eshadile. Ngaphambi kokuqala kokucwaninga ngenhloso, ilungu ngalinye lombhangqwana oshadile lihlolwe izinga lokuheha kweqembu elimele labachwepheshe. Kwaphela iminyaka emine, indoda nomfazi emndenini ngamunye bebuzwa ngokweqile ukuthi baneliseke kangakanani emishadweni yabo. Ngakho-ke, emibhangqwana lapho abesifazane bebona ochwepheshe bekhanga kakhulu, abashade babo babejabule kakhulu empilweni yabo yomndeni. Ngendlela, labo abashadile abayeni babo abahlelwe njengabathandekayo, abazange bajabulele lokho.