Usuku lokuthengisa "uLwesihlanu Lwasemnyama" lwaziwa ngo-1996 ngenxa yokucindezeleka kwengqondo, eyabanjiswa ngabathengisi baseMelika abamemezela izaphulelo ezinkulu ezingapheli (kuze kube ngu-95%), basebenza amahora angu-24 kuphela. "NgoLwesihlanu Olubomvu" eRussia kubanjwe kabili - ngo-2013 no-2014. Ngenxa yezenzo, izitolo ezingaphezu kwezingu-300 zahlanganyela ezenzakalweni, amakhasimende ayizigidi ezingu-5 athuthela kumasayithi, kwenziwa imibuzo engu-150 000, inzuzo yonke yayingama-ruble ayizigidi ezingu-500. Ngabe "i-Black Friday" iqala nini ngo-2015? Umcimbi obalulekile uzoqala ngo-7: 00 ebusuku eMoscow ngoNovemba 27. Ezinsukwini ezintathu, izitolo ezinkulu kunazo zonke zezwe zizohlinzeka izaphulelo kuze kube ngu-90% yentengo yokuthenga.
"NgoLwesihlanu Omnyama": izintengo zezimpahla
Ekuthengiseni kuzokwethula zonke izigaba zomkhiqizo: ubucwebe, amawashi, izimpahla zezingane, izipho, ifenisha, ezemidlalo nezakhiwo zokwakha, izicathulo, izingubo, izesekeli, izipho, izinto ezisendlini, ama-electronics, amakhompiyutha, imikhiqizo yezilwane, imikhiqizo. Ngesikhathi sezaphulelo zeRussia "Black Friday" kuzoba ngaphezulu - kusuka ku-50 kuya kuma-85%, okuzokwenza kube lula ukuthenga izimpahla ngomyalelo wokunciphisa ukwedlula ukwedlula ukudayiswa okuvamile. Izitolo zinikeza amakhasimende ukulethwa mahhala eRussia kanye nezinga eliphakeme lenkonzo.
"Lwesihlanu Lwesihlanu": ukuthengiswa eMoscow
I-hypermarket ezinkulu zenethiwekhi yeminyango evulekile evulekile kulabo abafisa ukuthola izaphulelo ezinsukwini ezingu-12. Inzuzo itholakele kokubili abathengisi nabathengi. Owokuqala unciphisa isabelo se-illiquid futhi anikeze inzuzo ebalulekile enkampanini yokuhweba, lo wesithathu - uthole izinto ezibizayo ngenani elihle.
Kuyini "uLwesihlanu Omnyama", funda lapha .
Kungcono kanjani ukuthenga - uvakashele uqobo esitolo noma nge-Inthanethi?
Ukudayiswa kwe-intanethi kunezinzuzo eziningi uma kuqhathaniswa nokuthenga "bukhoma":
- ukungabi khona kwemigqa, ukugijima nxazonke, cishe ukukhohlisa;
- izaphulelo zamasayizi amakhulu kunokuthenga ezendabuko;
- amathuba okuthola isaphulelo amakhadi kusuka kumanethiwekhi ahlukene;
- kulula, ukusetshenziswa kwamakhodi wokuphromotha;
- ukuthunyelwa kokubhalisa kolwazi mayelana nento ezithakazelisayo kuzogwema ukuphazamiseka okuhlobene nokuntuleka kwezimpahla.
Izitolo ezithatha ingxenye ye "Black Friday" 2015
- Lamoda, Wildberries (izicathulo, izingubo);
- 220 volts (izimpahla zezwe namathuluzi);
- Mascotte (izicathulo)
- I-Stolplit (ifenisha);
- I-Cube Ebomvu (izinkumbulo);
- Ividiyo, i-Sotmarket, i-Technosila (imishini yasendlini, i-electronics)
- I-Discount Disc Fashion, Izingane Zomhlaba (izingubo zetfashini);
- Amantombazane namadodana, Izingane zezingane (izimpahla zezingane);
- I-Vkostyum (i-hypermarket yezingubo zokugqoka);
- I-Aliexpress nabanye abaningi.
Ngabe i-Black Friday izuzisa nini ngempela?
Emkhakheni wokuthengiswa kwe-intanethi kunezinhlobo ezithile. Umthengi kumele athenge izimpahla ngokushesha ngangokunokwenzeka, ngaphandle kwalokho uzothengwa omunye, ngoba kunabantu abaningi kwinethiwekhi abafuna ukuthenga into ethile kunesitolo esivamile. Esinye isici se "Black Friday" - izimpahla ezingadingekile zingabuyiselwa ngokuphepha ngosuku olulandelayo. Iphinde iboniswe ukudayiswa, ngokuvamile futhi isaphulelo. Ngo-2015, lapho "i-Black Lwesihlanu" izokwenzeka, ngokuphathelene nenkinga, ukwehla kwemikhiqizo yeSaphulelo kubikezelwe, kanti izaphulelo ngokwazo ziyoba umyalo ophakeme kakhulu kunonyaka odlule.