Isiko sokuhlela ukudayiswa kwezinga elikhulu lafika eRussia evela e-US: emva kokubonga i-Thanksgiving eMelika, isizini sokuthengisa sikaKhisimusi iqala. Kuyini "uLwesihlanu Omnyama"? Lezi izaphulelo ezingavamile (50-90%), izipho ezibizayo, amabhonasi kanye nokubonisa ubuqotho obuphezulu kumakhasimende. "NgoLwesihlanu omnyama" eRussia babanjwe kabili (ngo-2013 nonyaka we-2014-m), phakathi kwalo, abathengi basebenzisa ama-ruble ayizigidi ezingu-600.
Yiziphi izaphulelo ezinikezwa ku "Black Friday"?
Akudingekile ukulinda izaphulelo ezinhle kakhulu kwi-novelties ethandwayo ye-elekthronikhi namagajethi afanelekayo. Ngalesi sizathu, izitolo zasekhaya ezikufuywayo ziphansi kakhulu kunezihlobo zabo zaseNtshonalanga. Kuzo "ngoLwesihlanu omnyama" izimpahla zithengwa eshibhile ngezikhathi ezingu-2-3, kithi usayizi omkhulu wezaphulelo awudluli 30-40%. Ngezinye izikhathi amapulatifomu okuhweba ashicilela izikhangiso ngezaphulelo ezingu-80-85%, kodwa lokhu kwehla kwamanani kuvame ukuhambisana nezinye izizathu: isifiso sokuthengisa amamodeli angasebenzi noma ukuphuma ezindaweni zokugcina. Kubalulekile ukuqonda ukuthi izinga lokumaketha kwi-elekthronikhi, elitholakala ngo "Lwesihlanu Lwesihlanu" olutholakala ngamaphesenti angu-50 wabathengi, ayivumeli ukwenza izaphulelo ezinkulu kuze kube ngu-70-90%. Kodwa izaphulelo ezikhangayo zamakhasimende zisatholakala.
Yini ongayithenga ku "Black Friday"?
Esikhathini esidlule, ngo-2014, amaRashiya akhetha ukunikeza imali yezimpahla ezibizayo - amakhompyutha, ama-laptops, imishini yamakhaya, i-electronics. Izicathulo nezingubo zithandeka kakhulu. Kulo nyaka izitolo ezidumile kunazo zonke ze-intanethi zizohlanganyela esenzweni - kuyithuba elihle lokuthenga izipho zoNyaka Omusha noKhisimusi, izingubo ezifudumele nezicathulo zomkhiqizo ebusika nasekwindla. Izitolo zizozama ukwanelisa izidingo zamakhasimende azo, zisebenzisa izitifiketi, izitifiketi ezikhethekile, izipho ezengeziwe zokuphromotha - ukupakisha okuklama nokuthunyelwa mahhala.
Kuzofika nini "uLwesihlanu Omnyama" ngo-2015, funda lapha .
Kuyini "uLwesihlanu Omnyama" wabathengisi?
- Isizathu esivumelekile sokukhululeka okugcinwe emakhokheni amadala futhi ukujabulisa amakhasimende abakhumbula kahle izenzo ezinjalo ezingakaze zibe khona;
- ukuxhuma kwabathengi kwenza kube lula ukuthengisa amayunithi amaningi wezimpahla;
- ukuthengisa kukhuthazwa ezinye imikhakha (ukuthutha, ukubolekisa);
- ithuba lokuthengisa izimpahla ezingahambisani nazo, ngoba iphesenti yokubuya ngalolo suku ilincane kakhulu.
Yini "uLwesihlanu Omnyama" wabathengi?
- Asikho isidingo 'sokulwa' kwezimpahla;
- kukhona ithuba langempela lokuthenga imikhiqizo ye-premium-class kusuka emakethe awaziwayo ngokugcina ngokukhululekile izindleko zokuhamba kanye nentengo;
- izitolo eziningi ze-inthanethi zinciphisa ikhomishana yomxhumanisi futhi zenze isaphulelo / zikhansele izindleko zokudiliva;
- uma ngabe ufisa, umthengi angenza umyalelo wokuthengwa kwezimpahla ngenkonzo yokulethwa, uma nje ibhalansi edingekayo ikhona.
Futhi enye i-nuance enhle: emvuthwandaba we "Black Friday" ivame ukuthenga izinto eziningi ezingadingekile. Abathengisi be-intanethi yemingcele eyengeziwe ekubuyiselweni kwezimpahla ezithengiwe ngosuku olusaphulelo abangeke basungule - kungabuyiselwa esitolo ngaphandle kwezinkinga.