Umbuso omkhulu ka-Estee Lauder uvela ekhishini elincane lombhangqwana weLauter (kamuva kunqunywe ukushintsha incwadi eyodwa kulokhu isibongo), lapho u-Este elungiselela ukhilimu wakhe wokuqala. Manje, isabelo senkampani yakhe, esinezinsizakalo eziningi (kufaka phakathi i-Clinique, i-Aramis, i-Origins, i-MAC no-Bobbie Brown), i-akhawunti yengxenye yonke yemakethe yezimonyo zase-US.
Ngaphambi komshado, u-Este wabizwa ngokuthi uMentzer. Ubaba wakhe wayengumdabu wase-Ukraine, indlu yakhe eduze neChernivtsi isisinde kuze kube manje, u-Este waze wavakashela le ndawo, esevele esekhulile. Umama ka-Este, uRosa Schotz, wayeneminyaka eyishumi ubudala kunomyeni wakhe, ngakho-ke wayezibukela ngokucophelela futhi u-Este omncane wayephupha ngokufana nokawo. Umndeni wabo wawuhlala kahle, u-Esta wayengumncane kunabantwana abayisikhombisa.
Lapho intombazane eneminyaka eyisithupha ubudala, umalume wakhe, udokotela wesimeme uJohan Scotz, wathuthela kubo. Izidalwa zokupheka kuka-malume u-Esther wazama yena ngokwakhe, futhi, emangazwe umphumela abawubhiqizile, babanjwa ukuze benze izikhwama zodwa. Kamuva, ngosizo lukaMalume Este, uzobhala amafomula akhe okuqala amane futhi aqaphele injongo yakhe. Ngandlela-thile, naphezu kokuthi bapheka ama-creams epulatifeni elijwayelekile lasekhaya, izinwele eziningi ze-salon zaba nesithakazelo kulo mkhiqizo, zaba ngabathengi bokuqala be-perfume-cosmetic empire Este Lauder.
Washada nentombazane waphuma futhi akaqedanga esikoleni. Umyeni wakhe, uJoseph Lauter, wayengumgcini-mlando wezobuchwepheshe. Wasekela isinyathelo somkakhe, futhi ngo-1933 lo mbhangqwana wanikeza isimemezelo sokuqala mayelana nokudayiswa kwezimonyo "Lauter Chemist" esiqondisweni sefoni.
Umshado wabo uhlale iminyaka eyisishiyagalolunye, kepha ubuhlobo bomshado babuthinteka futhi u-Esta, uthatha isinyathelo, wafaka isicelo sokuqhafaza. Noma kunjalo, ngo-1942 ukuphila kwaphinda kwaxosha abashadile futhi ngalesi sikhathi baphila iminyaka engamashumi amane nanye ndawonye.
Inkampani yokuqala uLauder yayiyindawo yokudlela encane eManhattan, lapho baguqulwa khona embonini encane. Ngobusuku, umsebenzi wawugcwele ngokuzulazula kule fektri - izimali zenziwa ukuthi u-Este uthengise emini.
Kusukela ekuqaleni kwebhizinisi labo lomndeni u-Este banquma ukuzuza udumo lwemikhiqizo yabo. Ngoba wenqaba ukuthengisa kuma-pharmacy nezitolo ezinkulu. U-Este wayenesiqiniseko sokuthi udumo lomkhiqizo lunqunywe ngqo nendawo lapho kuthengiswa khona. Leli phuzu lokukhuthazwa nokusabalalisa kwezimpahla kwakuyisinyathelo esinqumayo esinqume ukuqondiswa kwentuthuko yenkampani yonke amashumi eminyaka.
U-Este Lauder wayenamadodana amabili - uLeonard noRonald, wabo, njengabafazi babo, i-Este esebenzayo kalula ngokungeziwe ebhizinisini lomndeni. Zonke izihlobo zakhe zazithanda futhi zahlonipha u-Esteri, futhi wayenomusa kubo.
U-Este wayekujabulela kakhulu induduzo yasekhaya, ngakho wazama ukuyiyisa emsebenzini wenkampani yakhe, ngoba ngokushesha amahhovisi abasebenzi bakhe aqala ukufana namahhovisi asekhaya.
Inkampani Eté Lauder yanda kakhulu. Ukuze afudumele isithakazelo sabathengi emikhiqizweni yabo, u-Este waqala ukunikeza ama-samples amancane ama-creams mahhala. Abamncintisana abaningi bahleka ngokusobala lo mbono, kodwa kwasebenza - abesifazane babejabule ukuzama ama-creams e-Estee, bethola izeluleko eziningiliziwe mayelana nemikhiqizo yawo futhi kungekudala ukuthengiswa kwenkampani kwanda kakhulu. U-Este wakwazi ukubala ukuthi izenzo ezinjalo ziholela ekwakheni uthando lwabesifazane ngomkhiqizo wakhe, ukubonga ngobuqotho kwemikhiqizo, futhi ngenxa yalokho - abesifazane bazokwazisa lezi zingane zezimonyo, bekhanga amakhasimende amasha enkampanini. Manje, ngesandla esilula se-Este, ukusatshalaliswa kwama-sampula wamahhala kuye kwaba yinto evamile cishe yonke izinkampani ezinamakha neziqhumane.
Kodwa naphezu kokumaketha okumangalisayo, i-trump enkulu yalolu wesifazane ozimisele ukuhlala ehlala njalo ihlala ikhwalithi ephezulu ye-creams yakhe. Ukuze ikhombise umnini wesitolo esiphezulu seSaks, esivela kuFifth Avenue, ukuze athathe ukwabiwa kwemikhiqizo yakhe, u-Esther ... wazama ukuthuthukisa indodakazi yakhe. Njengoba amehlo ebona ukuphumelela kwe-Esta creams ehlongozwayo, umnikazi uvumile.
Imali yenkampani yaqhubeka ikhula. U-Este wasebenzisa yonke imali yakhe ekuqhubekisweni phambili kwebhizinisi lakhe - wamema ochwepheshe abanolwazi ukuba basebenzisane, bavula ama-laboratories ocwaningo, ama-boutiques futhi bathengisa imikhiqizo yabamncintiswano yakamuva.
U-Este wakhetha inkampani yakhe umqondo othi "Okusheshayo Nokuphumelelayo", ekholelwa ukuthi owesifazane akudingeki asebenzise isikhathi esiningi sokuzinakekela yena. Lesi siqubulo sathola ukusekelwa okuqinile kwamakhasimende, ngokuphumelela kakhulu.
Izindabakwane zika-Este zakhiwa ngamangakwane. Ubani ongazange azwe ngesenzo sakhe esingenasisekelo uma u-Este ephula umbhobho wemimoya yakhe emisha, ebiza obala igama lakhe!
Olunye uhambo olusha olwenziwa ngu-Este lwaluwumqondo wokugqoka izinsimbi zomlomo ezitsheni ezizinzile. Le ndlela entsha yayinomusa wabesifazane abaqaphelayo emhlabeni.
U-Este ucabange ngokucophelela ngomfanekiso wakhe, esebenzisa imali eningi kuwo. Kuze kube yiminyaka ekhulile, wayegqoke ngokugqamile, okhetha ukukhetha imibala ekhanyayo nokusika okungavamile. Ngaphezu kwalokho, lo wesifazane osebenzayo wahlala esuka eMelika waya eYurophu, exazulula izindaba zenkampani.
Eminyakeni yama-50, u-Estee Lauder uthatha indawo yesithathu emakethe yase-US, ngemuva kwezinkampani ezinjalo njengo-Elizabeth Arden no-Helena Rubinstein. U-Este wenza konke okusemandleni ukuqinisekisa ukuthi umkhiqizo wakhe uhlotshaniswa namakhasimende anokunethezeka, ubuhle nokuzikhandla. Ngakho inkampani encane yomndeni yaqala ukuphenduka umbuso wangempela. Umbuso omkhulu ka-Este Lauder.
Wakwazi ukukhuthaza izimpahla zakhe ngisho nasemakethe yeSoviet Union: ngeminyaka engu-80 imikhiqizo yakhe yabonakala ezimakethe zaseLeningrad, eKiev naseMoscow.
Ukuphumelela kwebhizinisi lakhe u-Este wachaza ukholo lwakhe olungenakunyakaziswa emakethe eyenziwe.
Kusukela lapho u-Esther ehamba khona ngemuva kokushona komyeni wakhe, esevele esekhulile kakhulu. Indodana yakhe endala uLeonard wakhethwe i-CEO yenkampani. Kamuva, leli cala lafika kumzukulu womsunguli - uWilliam Lauder. Ukhulume kakade ngezinhlelo zakhe ngenqubomgomo yenkampani emakethe: kunqunywe ukuthatha inkambo kumakhasimende amancane. Ngaphezu kwalokho, uWilliam uzoshiya inqubomgomo "yokungena" kwezinto ezincane futhi, eshiya esikhathini esedlule isu eliyinhloko likagogo, ukungena emakethe yezimonyozi eziningi. Yebo, isikhathi sizobonisa lokho okuzofika kulolu hlelo.