I-Adidas iyinkinga enkulu yezimboni zaseJalimane ezigxile ekwakhiweni kwezemidlalo, izicathulo nemishini. Okwamanje, umqondisi jikelele walokhu uphawu lokuhweba nguHerbert Heiner. Ngaphansi kokuhola kwakhe, inkampani iyasebenza futhi iyajabulisa abalandeli bayo ngeqoqo elisha lokugqoka izingubo nezesekeli kokubili amadoda nabesifazane. Manje ake sithinte ekugcineni nomlando wokudalwa kwe-brand Adidas.
Indaba ye-Adidas.
Umlando we-trade mark Adidas uqala emuva ngo-1920. Lo nyaka, owodwa othobekile futhi ongaziwa kunoma ubani ngaleso sikhathi umbheki ogama lakhe lingu-Adi Dassler ovela edolobheni laseJalimane likaHerzogenaurach, edlala umdlali webhola, wenza izicathulo zakhe zokudlala ibhola. Iqembu lakhe lokuqala lokuqala lezemidlalo lenziwa nguye ngokwakhe ngesandla, futhi kuye kwakunezintambo ezenziwe ngumngane owayenomkhumbi wakhe. Ngemva kwesikhashana, u-Adi Dassler wakhiqiza iqoqo lonke lama-sneakers efanayo, athengiswa kakhulu. Izinto ezivela lapho uDassler aqoqa izicathulo zakhe zathathwa emabhantsheni amadala futhi aphelelwe amandla, amabhuzu nemifino yezempi.
Ngo-1923, ngemuva kokuhlangana nomfowabo uRudolf Adi, uDassler waqasha isakhiwo sokuqala ngenhloso yokwenza izicathulo zakhe lapho. Futhi kakade ngo-1925 abazalwane babhalisa imboni yabo yesigqoko sobuzalwane beDassler abazalwane edolobheni laseHerzogenaurach. U-Adi, njengomdlali wezemidlalo weqiniso, ubelokhu ephethe ukuthi izicathulo zezemidlalo kufanele zibe nemishini enjalo, ezosiza abagijimi ukuba bazuze imiphumela emihle. Ngakho-ke, umgomo oyinhloko wokwakha lolu hlobo lwezicathulo kwakufanele ukhathalele umdlali ngamunye. Yilokho kanye abazalwane ababeqondiswa khona.
Futhi, njengoba kungase kubonakale kungavamile, kwasebenza, futhi izicathulo zika-Das ezinamahhashi zathola ukuthandwa okukhulu phakathi kwabadlali. Kungenxa yalezi zizathu ukuthi ngo-1928, lezi zicathulo zaqala ukuqala emidlalweni yama-Olympic, okwenzeka e-Amsterdam. Kodwa kakade ngo-1936 emidlalweni yama-Olimpiki e-Amsterdam uJosee Owen, eboshwe ku "Dassler", wakwazi ukuwina izindondo ezine zegolide futhi lokhu kwaletha ukuhlonishwa komhlaba hhayi kuphela kuye, kodwa futhi lezi zicathulo. Kodwa ngenxa yesimo sezombangazwe esibi eJalimane kule minyaka engama-30-40 kanye neMpi Yezwe yesibili elandelayo, umsebenzi wenkampani wawumiswe okwesikhashana.
Kuphela emva kwempi, imboni yokuthunga izicathulo uDassler, eyayisekhona ngaleso sikhathi eyathunjwa ngabaseMelika, iphinde yaqala ukukhiqizwa kwayo. Ukuvuselela imboni, u-Adi Dassler wadala abadlali bama-American skates nezicathulo zezemidlalo kusukela ezintambo zesikhathi esidala, ama-gloves e-baseball kanye ne-rubber chips, kusukela eminyakeni emva emva kwempi izinto ezidingekayo zokugqoka izicathulo zaziyizinkinga ezinkulu.
Ngo-1948, abazalwane baqala ukusebenza ngokuzimela. URudolf waba umsunguli wezimpawu zokuhweba ePuma, futhi u-Adi wabiza ngokuthi u-firm, wathatha isibhamu sokuqala sesibongo sakhe, i-Adidas. Ngalesi sigaba, umlando ufunde ngenkanyezi entsha emhlabeni wesitayela semidlalo namasiko amisiwe kakade. Futhi inkampani esiteji sokudalwa kwayo yathola i-logo yayo ngayinye. Zaziwa kakhulu kuze kube yilolu suku imikhakha emithathu, eyayiklanyelwe ukusekela unyawo emidlalweni yezemidlalo. Kuze kube manje, leli logo liye lashintsha kancane futhi kanye nemivimbo iyi-shamrock.
Inkampani esanda kusungulwa ayiyona nje iphayona ekudaleni amamodeli aphezulu kanye nobuchwepheshe obuphezulu, kodwa futhi iyaphuma emkhakheni wokukhangisa kwezemidlalo. Futhi okokuqala, ngenxa yomsebenzi oseduze nezinkanyezi zezemidlalo. Abantu bokuqala be-trade mark Adidas babengabantu bezemidlalo ezifana noMaham Ali noFranz Beckenbauer. Ngaphezu kwalezi zinkanyezi, umlando wendalo yenkampani ingaziqhenya ngobuhlobo obuseduze noDavid Beckham, iZin Zidane noRaul.
Adidas namuhla.
Umlando wanamuhla uthi kuze kube phakathi nekhulu leminyaka lama-20, lo mkhiqizo wawubandakanye ekukhiqizeni izicathulo zezemidlalo kuphela, kodwa ngo-1952 konke kwashintsha kakhulu futhi izwe labona izikhwama zokuqala ze-Adidas. Yilokho okuye kwasiza inkampani ukuba isuke emfanekisweni we-brand brand kuphela. Ngo-1963, kukhishwa ibhola lokuqala ne-Adidas logo. Kodwa eminyakeni emibili kamuva inkampani, eyamukela zonke izinhlobo zemishini yezemidlalo, yaqala umzila wokugqoka.
Kuze kube manje, ukwakheka kwezimpawu zokuhweba ezintathu zokudlala kwezemidlalo, i-Sport Heritage kanye nesitayela sezemidlalo.
Ukusebenza kwezemidlalo.
Uhlinzeka ngengubo enhle kakhulu, esebenzayo nesimanje kubadlali abafana nabadlali bebhola, abadlali bebhola basketball, abagijimi nabadlali be-tennis. Ebusika ka-2005, ngaphakathi kwe-Adidas line kanye nomdwebi odumile waseBrithani uStella McCartney, iqoqo lokuqala lokudlala kwezemidlalo yezemidlalo nokuzilibazisa linikezwe.
Ifa lemidlalo.
Imelela lezozinto ezilondoloze ifa lomkhiqizo ngangokunokwenzeka. Leziqoqo zivuselele izakhi ezisuka kumaqoqo adumile asendulo. Kuningi ukunakwa okukhokhwa ukuhlanganisa abadwebi kanye nomklamo wanamuhla.
Isitayela sezemidlalo .
Uhlala emangalisa futhi ubeka ikusasa ngemfashini yanamuhla. Ukwakhiwa kwalezi zindlela zokugqoka kuholwa nguJohn Yamamoto, kanti i-pop diva yaseMelika Madonna ingumdlali ozinikezele walo mkhakha.
Ngendlela, kungekudala nje umculi odumile we-hip-hop u Missy Ellot waqala ukubambisana kwakhe ne-Adidas, okuhlanganisa nokudalwa kwezingubo zokugqoka ezimnandi zaso sonke isikhathi sokuphila. Le ndlela yokugqoka yayibizwa ngokuthi i-Respect Mi.