Imidlalo ishintshe izinto eziza kuqala, isuka emisebenzini elula yokuzivocavoca ibe yinto yokuzilibazisa, futhi ngisho nendlela yokuphila. Umugqa omusha wezemidlalo Ivy Park - ukuqinisekiswa okungekho emthethweni kwalokhu. Abakwa-Co-owners of the brand brand efanayo - Beyonce kanye nomsunguli Topshop brand Philip Greene - nabo futhi iqembu creative. Imininingwane ayidalulwanga okwamanje - kwaziwa ukuthi iqoqo lihlanganisa izinto ezingamakhulu amabili ze-wardrobe zokuchitha isikhathi esisebenzayo. Abesifazane abasebenzisa imfashini bayothokozwa nge-tight-fit fit, ama-crops, ama-t-shirts, ama-sweat sweat, ama-waistcoats afakiwe, kanye nezesekeli eziqhakazile - amabhandeki, ama-elbow kanye nama-bracelets. Umculi uthembisa ukuthi izinto ziyoba eliphezulu, zenziwe ngezinto ezikhululekile, futhi ngesikhathi esifanayo - enhle, ekhululekile futhi ehlezi kahle.
Esikhathini sokukhushulwa, okuzinikezelwe ekuqoqweni kwe-Ivy Park, uBeyoncé imise imvula, iyafudumala, iyabhukuda, iyakhumbula ubuntwana, iphinde igxume emigwaqweni yepaki - futhi ngesikhathi esifanayo ibheka ingacacile. Labo abafuna ukujoyina ama-aesthetics ezemidlalo ekuqondeni umculi, kufanelekile ukubuka amasayithi e-Topshop, i-Nordstrom ne-Zalando. Ukuthengiswa komgwaqo kuqala kusukela ngomhla weshumi nane ku-Ephreli.
Umsizi weskrini u-Ivy Park-2016
I-swimsuit yangaphakathi yendabuko i-Beyonce yanezelwa ngama-bracelets
Ama-Breeches avela ku-compression knitwear kanye ne-elastic top - ihlelwe kahle nge-roller skating
Isithombe sephromoshini se-Ivy Park