Isicupho esingasetshenziswa kangako ukuze sikhuthaze ukufunwa kwamakhasimende kusetshenziswe iphunga nokuvutha. Lo msebenzi unalo igama lakhe - i-aromamarketing. Isayensi eyinkimbinkimbi neyinkimbinkimbi iyindlela ephumelelayo yokusebenza yokuthengisa. Ukusetshenziswa kwe-aromomarketing ikuvumela ukuthi ukwandise imali ye-esitolo ngo-20%. Okubalulekile komthelela kulula: ehholo lokuhweba imishini ephikisa iphunga elimnandi. Ngokungaqondakali, ingena emaphashini ethu, okwenza isifiso sokuthenga umkhiqizo okhishwayo uyiphunga elimnandi. Ngaphezu kwalokho, ngalesi sikhathi, intengo ibonakala iyamukeleka, futhi izimpahla ziyadingeka kakhulu. Maye, asikwazi ukugwema ngokuphelele leli thonya lamasitolo emandleni ethu okuthenga, kodwa ngaphambi kokufaka noma yini ebhasikisini, kufanele sicabange ukubaluleka kanye nesidingo sokuthenga. Ukwazi lokhu, uzoqonda ukuthi ungathengi izinto ezingadingeki ezindaweni zokuthenga.
Ngokuvamile, umphathi wesitolo kanye nomnyango wokuthengisa usebenzisa le ndlela elandelayo ukuvuselela isidingo sabathengi. Emnyangweni wezembatho, i-mannequin ifakwe, lapho izingubo ezinhle neziphezulu zigugile khona. Iqoqo elihlotshiswe ngezesekeli elibukeka lihlelekile futhi lihle. Njengomthetho, yini eguguke kwi-dummy ilele eduze kwayo. Lokhu kuyisimo esibucayi kakhulu, okugqugquzela isidingo. Thina, ngaphandle kokungabaza, sithatha isethi ephelele, naphezu kokuthi ehholo kungase kube nokuningi kwezinto ezikhangayo ngezindleko ezingabizi kakhulu. Kodwa umbono wokubuka usishukumisela ukuthi sibe nesambatho esifanayo ekhabethe lethu. Ngakho kuvela ukuthi konke kucatshangelwe ngathi. Futhi siziphatha njengezingulube. Ungaba kanjani kulesi simo? Okokuqala, cabanga, ucabange futhi ucabange futhi, futhi okwesibili, kuzo zonke izitolo kukhona igumbi lokugqoka, lapho kudingeka khona ukuhamba ngesethi ephelele yokufaneleka. Kungenzeka ukuthi lokhu akuyona isitayela sakho, isitayela noma umbala wakho. Ngakho-ke, ungazivikela ekuthengeni izinto ezingadingekile ezitolo zokuthenga. Ungesabi ukuchitha isikhathi esiningi esitolo kunalokho owawuvakashela, kuzosithinta kangcono isikhwama sakho.
Esinye isici esitolo esisebenzisayo senza ukuthi sithenge okungaphezu kwalokho esikufunayo kanye nesidingo. Uqaphele ukuthi ezitolo izinto zihlale zihlelekile, zihlelwe kahle. Izinto ezimnyama zihlale zikhona emashalofini aphansi. Into ewukuthi umbala omnyama wamehlo ethu ukhangisa kakhulu, futhi uma, sibona into yombala omnyama, bese sibhekene ne-blouse elula yokulala, ngeke silale. Ku-hangers, izinqola zezingubo zihlelwe ngokuhlanganisana okuhambelana nomunye nomunye. Noma yikuphi owesifazane obukayo ngokushesha ubona inhlanganisela enhle, ithuluzi lokuqala, elimenza athenge izinto eziningana ngesikhathi esisodwa. Vele, yenza lokho abathengisi abafunayo kanye nomnyango wokuthengisa wesitolo. Ukuze ungangeni kulolugibe, kufanele uhlolisise izinto ngokucophelela, ulinganise ukuthi uqonde ukuthi kungakhathaliseki ukuthi uhamba kanjani, kodwa ngokushesha noma ngokuhamba kwesikhathi, uzodinga ukugqoka enye into noma uhlanganise nezinye izinto.
Indlela elandelayo yokumaketha yokugqugquzela amandla okuthenga ukuphathwa kwezindleko. Uqaphele ukuthi amathegi wamanani ngokuvamile anenani elilinganayo. Isibonelo, ama-ruble angu-999., Ama-ruble angu-499., I-rub rub 1999. Iphuzu liwukuthi ngokwengqondo sibona isibalo sokuqala. Ukuqwashisa kwethu kunqabe ukuthi ama-ruble angu-999., Lena yi-ruble engu-1000. Uma uthenga izinto ngalezi tags zamanani, kufaneleka ngokushesha ekhanda ukuze uhlanganise isamba kunombolo yonke kusiqondiso esikhulu. Enye indlela evamile: emathekheni entengo enezibalo ezinkulu bhala intengo yezimpahla kubanikazi bekhadi lesaphulelo (elingatholakala lapho uthenga izinto ezibiza ama-ruble angu-10 000, noma ukuzithenga ngemali eningi), futhi kulabo abangenawo leli khadi, intengo i-cashier iphezulu kakhulu. Uma uthola umkhiqizo, intengo esinciphile kakhulu, wazi ukuthi, cishe, usuku lokuphelelwa yisikhathi, le mikhiqizo iseduze nokuphela. Ukuziqhenya okulandelayo kwabathengi kuyaziwa: sivame ukulalela izhalofu ezikhona ngakwesokudla sethu. Kuzo, futhi ube nemikhiqizo ebiza noma izimpahla ezidinga ukudayiswa ngokushesha ngoba ukuphila kwelanga lesheluli kuphelelwa yisikhathi. Iminyango yokuthengisa iyazi ukuthi asisoze sifike emashalofini, atholakala ngakwesobunxele, ngakho basakaza imikhiqizo emisha futhi eshibhile.
Okubaluleke kakhulu ukugqamisa isayithi lesitolo, elitholakala eduze kwe-cashier. Kunezinto eziningi ezincane okufanele sicabange ngazo ngenkathi simile emgqeni. Eqinisweni, indawo yekheshi - eyingozi kunazo zonke, iqukethe izinto ezingadingekile kakhulu ezizodinga ukudayiswa. I-Gum, amaswidi, izinwele zezinwele, izibuko, ubucwebe, amabhande nezinto. Konke lokhu, njengomthetho, akubizi, futhi isandla siyahamba ngokwawo futhi uthenge okuthile kulokhu. Ukuze ungangeni kulolugibe, kuyacaca ukuthi umnyango wezezimali unempahla eshibhile futhi engadingekile engafanele imali yakho. Esitolo ungathola okufanayo, kodwa ngentengo engabizi kakhulu. Futhi ukuthenga zonke izinhlobo zama-candies, i-gom kanye nezinye izinto kuzothinta amazinyo akho, isibalo sakho nekhredithi yakho. Ngakho-ke, kufanelekile?
Ukuze ungathengi izinto ezingadingekile esitolo, kubalulekile ukumane ulalelisise. Kuyathakazelisa kakhulu ukuthola izingibe ezakhiwe ngumnyango wokuthengisa kunokungena kuzo. Uma uya ukuyothenga nentombazane, bese uyambonisa lezi zingibe, ake ufunde futhi!