Ukuze ukhulume ngokuphumelela kwabesifazane, kufanele uqale uthathe ukuthi indaba impumelelo yabesifazane besifazane izobhekwa kanjani "ukwethembeka." Eqinisweni, kunabesifazane abaningi "abaphumelelayo" emhlabeni - abacebile noma abadumile, abanikazi bamabhizinisi kanye namaketanga okuthengisa, amabhizinisi athile.
Kodwa abanye babo bathole imiphumela ephezulu kuphela ngenxa yezihlobo - amadoda, abafowabo noma abazali. Ake sivume ukuthi kulesi sihloko asibheki "amakhosikazi ama-oligarchs" noma izindlalifa ezicebile zama-dynasties aminyaka eminyaka. Masikhulume ngalokho okunganikeza amandla okusebenza kuwo wonke owesifazane - ngabathi bethu abaphumelela ngempela. Bona, kusukela ekuqaleni, futhi ngenxa yemizamo yethu.
Yini ehlanganisa abesifazane abaphumelelayo?
Umlando wokuphumelela kwebhizinisi labesifazane ungahluka, kanti isikhathi sesenzo akukhona nje kuphela samanje noma ikhulu elidlule. Kodwa kunjalo okuhlangene okuhlanganisa abamele abalingani obuhle. Kwaphela amakhulu eminyaka, kwakunezinhlobo ezimbili ezahlukene zabesifazane - "ezifuywayo" futhi zisebenza, zisebenza.
Umsebenzi wesifazane ungazibonakalisa ngokwezikhathi ezahlukene. Kukhona umlando wokuphumelela kwezamabhizinisi kwabesifazane abafinyelele eziphakathini zombili ezingamashumi amabili namashumi ayisithupha. UMaria Sharapova no- Irina Khakamada - kusukela "wethu", uCoco Chanel noMary Kay - bevela kwamanye amazwe. Ama-actress ne-ballerinas, osombusazwe kanye "nabafazi bokuqala" abaphatha kahle abantu (futhi kuqala kwabo bonke - amadoda abo). Izindaba eziphumelelayo zebhizinisi labesifazane zinezinto ezihlukahlukene njengebhizinisi ngokwayo. Phela, ngeke uphike ukuthi kwezombusazwe nazo ziyibhizinisi, kuphela ezinkulu futhi eziyinkimbinkimbi?
Izimfanelo zabesifazane
Abesifazane "baqala" ebhizinisini ngezindlela ezahlukene. Omunye - enkampanini nabanye, nabanye - kuphela ngokwabo. Futhi ngamunye wabo kufanele aqinisekise ilungelo labo emibonweni, esimweni nasenzweni ezihambisana nayo.
Okokuqala siyazi ukuthi yini efanele kithi nokuthi yini engekho.
Enye into ukuthi abaningi bayazivumela ukuba "bahambe nokugeleza" noma bahlanganyele kulokho umphefumulo ongaqambi amanga. Ngingathanda ukukhumbula isibonelo se-Indra Nui - owesifazane waseNdiya, okwamanje ohola inkampani iPepsiCo. Ngesinye isikhathi, wayeyintombazane ejwayelekile yaseNdiya, eyasanda kunquma zonke izindleko zokuthola imfundo yezomnotho.
Lapho efika e-Pepsi, izimali zanda ngamaphesenti angama-20, ngaphansi kwesimo samanje semakethe kubonakala kungenakwenzeka. Wasebenza kule nkampani kusukela ngo-1994 kuya ku-2002, ukuze afinyelele isimo samanje. Iminyaka eyisishiyagalombili yokusebenza kanzima - futhi umphumela uyamangalisa hhayi ngowesifazane kuphela - umongameli wePepsi, kodwa nabanye abaningi. Futhi usichitha isikhathi esingakanani ezindaweni ezingasebenzi ezingafaneleki?
Ngokufanayo, izindaba zokuphumelela kwebhizinisi labesifazane - labo abazisebenzela bona. Izikhalo zokuyeka ukusebenza "kumalume" zivame ukuthi singaboni izinqumo zangempela. Wonke umuntu ubonakala engakulungele kithi. Futhi abaningi sebevele besaba - futhi baphumelela!
Umqondo - ukulingiswa - uphawu
U-Natalia Kasperskaya, uJoan Kathleen Rowling, uKylie Minogue, kanye nezinkulungwane zabanye besifazane abaye bakwazi ukufeza impumelelo ezindaweni ezahlukene zebhizinisi sebevele benza igama labo. Futhi ngokungafani nemibuso yamadoda engekho abangenalutho, abesifazane bavame ukuthwala amagama abadali babo. Inkampani uMary Kay nombukiso we-Oprah Winfrey bayaphumelela ngokufanayo, futhi babumbene nekhwalithi ebaluleke kunazo zonke - "igama lami".
Abonkulunkulu abashise izimbiza
Ngesikhathi esifanayo, ungasho yini ukuthi omunye wabesifazane wayehlakaniphile ngokukhethekile futhi oyingqayizivele emsebenzini wakhe? Ayitholanga ngezinkulungwane - izigidi emhlabeni wonke, kodwa iphumelele ku-unit. Laba besifazane bakhumbula umthetho oyinhloko - hhayi onkulunkulu abashisa izimbiza. Futhi ngesikhathi esifanayo benza lokho ababekuthandayo, banikeza wonke amandla abo okudala enzalweni yabo.
Imisebenzi yebhizinisi lebesifazane
Iqiniso lokuthi kumuntu-ibhizinisi lomfazi ngokuvamile liyisizathu sempilo yakhe yonke.
Okungenani okwamanje, unesithakazelo kule ndaba. Ibhizinisi evamile, "isimiso" sokuthenga "ukuthengiswa" kwabesifazane akusijabulisi kakhulu. Ukuphumelela kwamabhizinisi ebhizinisini - lokhu kuvame ukuphumelela komsebenzi. Nikeza umhlaba incwadi ezofundwa yizingane zombili nabazali bazo. Noma thola wonke umuntu ukuthi axoxe ngezindaba ezibalulekile embuthanweni wekhaya ngokubuka umbukiso wenkulumo.
Futhi uma uzizwa u) ukulangazelela ukudala, b) isifiso sokwenza izwe libe ngcono kangcono ngezandla zakho, khona-ke impumelelo izofika njengokungathi yedwa.
Ungalaleli muntu!
Uma uziqiniseka kuwe, inhlanhla ihamba nawe, futhi izwe libonakala lihlupha eceleni iveli elibi ukuze indlela ibonakale ngokucacile. Kodwa kufanele ulalele lokho umama wakho akushoyo, umyeni, ojwayele ukubona umfazi womndeni kumfazi wezomthetho, noma abantwana bama-maximalist, ungaqala ukufihla iphupho.
Esigabeni sokuqala, uma udala indlela yakho, indaba yakho yokuphumelela, kuzodingeka ukholelwe kuwe "nobaba wakho," "kumama wakho," nakuwo wonke umuntu. Yileyo ndlela izindaba zebesifazane abakhulu abaye bakwazi ukwenza okuthile okubalulekile kuleli zwe zilotshiwe. Futhi ukuze uthole ilungelo lokujoyina kulokho okwazi ukwenza nokwenza okuhle kakhulu, abaningi bazofuna ukukhokha. Lokhu kuyimpumelelo yangempela yowesifazane.