Naphezu kokuthi izinhloko zeDreamsWorks Animation zingathanda ukuthumela ingonyama i-Alex nabangani bayo eNew York emidwebeni yesithathu, isakhiwo se "Madagascar 3" cishe sizophinde siphumelele ezindaweni ezingaphandle. Yilokho umphakathi owawutshela abakhiqizi befilimu u-Eric Darnell noTom McGrath e-Los Angeles premiere ye-cartoon "Madagascar 2".
Ekhuluma ngesakhiwo se-cartoon ezayo, uMcGrath wachaza izikhathi ezimbalwa ukuthi u-Alex nenkampani bangenza izinyathelo eziningana ezengeziwe lapho beya eNew York. "Sifuna abalingiswa bethu babuyele eNew York, kusukela lapho konke kwaqala," usho kanje. "Kodwa emhlabeni kunezindawo eziningi ezimangalisayo lapho zingabheka khona." Ukusekela umcabango osebenza naye, uDarnell wanezela ukuthi lezizindawo ezithakazelisayo zingaba iTahiti noma iB Bora Bora.
Emuva ku-Agasti, i-DreamWorks Animation CEO uJeffrey Katzenberg, uthe le studio ithole izinhlelo ezintsha ze-trikvela "iMadagascar." Ngokusho kwe-OKino.ua, wabe esevuma ukuthi ifilimu ezayo ngeke ibe isahluko sokugcina kule ndaba, futhi abantu bazobona okungenani okunye okulandelayo, ngoba ekugcineni amaqhawe kufanele abuyele edolobheni lakubo.