Umlando we-brand ye-Versace

Kulukhuni kakhulu ukukhomba ngokunembile iphuzu eliyinhloko, elisebenza njengesiqalo salezi zindawo eziphansi. Kodwa umlando we-Versace brand, omunye wabambalwa abanalo mzuzwana okwamanje, ngenxa yokuthi izwe lonke likhulume ngokuzwakalayo futhi ngokumemeza ngemva kwesikhathi esifushane, ngemuva kokusungulwa kohlobo, mayelana nomdali walo uGianni Versace.

Sonke siyazi ngaloluphawu oludumile lwase-Italy, abaningi bagqoke izingubo, izesekeli noma amafutha alo mkhiqizo. Kodwa akubona sonke esazi umlando we-Versace brand kanye nentuthuko yayo. Kungenxa yalesi sizathu ukuthi sinqume ukukutshela emlandweni wendlu yezimpahla ezidume kakhulu emhlabeni.

Indaba yensizwa.

I-Gianni Versace ingenye yezinkampani ezidume kakhulu zase-Italy ezenza umdwebo wezingubo zabesifazane nezindwangu kanye nezinye izinto zokunethezeka, ezihlanganisa izimonyo ezinamafutha namafutha, izesekeli, ubucwebe, amawashi kanye nezinto zangaphakathi, okuyizithayili ze-ceramic nezesekeli indlu yokugezela, izitsha. Inkampani iyaqala kusukela kuma-70s ekhulu lama-20. Umsunguli womkhiqizo wayengumklami wefashini uGianni Versace, manje isihlalo sekhanda sithathwe udadewabo uDonatella Versace. I-logo yekampani iyinhloko ye-jellyfish Rondanini. Le logo itholakale ngokuphelele kuzo zonke izifundo ezikhishwe ngaphansi kwamandla alo mkhiqizo.

Umlando womkhiqizo, okokuqala, waqala ngoDisemba 2, 1946, lapho indodana yengubo yokugqoka iFrancesca Versace, eyayiqamba ngokuthi uGianni, yazalwa. Kanye nomama wakhe, lo mfana wachitha isikhathi esiningi emhlanganweni wokuthunga, lapho unina ayesebenza khona. Mhlawumbe lo mzuzwana empilweni yomklami wefashoni esikhathini esizayo futhi wakhonza njengesisusa esiyinhloko somsebenzi owengeziwe emfashini. Lapho eneminyaka eyishumi nesishiyagalolunye, uGianni uya emsebenzini emhlanganweni ofanayo. Yilapho lapho ehlakulela khona indlela yakhe yokuqala yefashini ngaleso sikhathi, lapho ephumelela kakhulu ekuhlanganiseni yonke imikhuba yezimfashini zaleso sikhathi futhi ebona ukunambitheka okuhle nesitayela. Ngaleso sikhathi, le nsizwa yayikwazi ukutshala imali ebhizinisini lakhe eliyintandokazi lonke ithalenta lakhe. Ngandlela-thile, indima enkulu ekutadisheni imikhakha eyinhloko yefesti yalawo maxesha, idlala ukuvakasha kukaGianni eNgilandi, eFrance naseBelgium. Eminyakeni eyisithupha yokusebenza nonina kulesi studio, lo mfana unamathele kakhulu kule ndaba. Ngaphezu kwalokho, isimo sengqondo sokuthuthumela sikamama emsebenzini wakhe oyintandokazi senza uGian awela othandweni.

Emndenini, uGianni wayenabantwana ababili, udadewabo uDonatella nomfowabo uSancho. Yingakho unina engabanikezi noma yiliphi lezingane, ebanikeza bonke ukunakwa okufanayo. Yingakho, umklami wefashoni wesikhathi esizayo wabeka umgomo wokudinga ukunakekelwa okukhethekile kumama.

Ngenxa yokusebenza nomama wakhe, wafunda ukugqoka le ndoda. Umama wakhe kuphela ongayenza ngempumelelo kangaka. Yingakho u-Gianni ngokwakhe eyokusho kamuva ukuthi kungakhathaliseki ukuthi unina unjani ukufunda, hhayi nokubona kuphela, kodwa futhi ukuzwa le ndoda ngokwayo.

Le ndaba yathola ukuthuthukiswa kwayo ngelinye ilanga, lapho uVersace ngokwakhe engenakukusola. Esitokisini lapho asebenza khona, wathonywa ucingo ngumuntu osomabhizinisi waseNtaliyane ocebile owazithola ngenye insizwa enethalente futhi wanquma ukumnika ukubambisana. Ngenxa yalomabhizinisi wezentengiselwano kanye nethalenta, uJohnny Versace waqaphela izwe lonke.

Lapho umfana ephendukela eminyakeni engamashumi amabili nesikhombisa, usevele esebenze eduze nezindlu ezidumile, enye yazo yaba indlu yezimpahla uJames Callaghan. Kwakuyikubambisana okwaba yisisekelo sokuthuthukiswa komsebenzi waseMilan, uGianni. Umsebenzi we-Solo we-talented fashion designer akazange enze isikhathi eside ukulinda futhi ngo-1978 uvula inkampani yakhe, ebizwa ngokuthi indlu yefashini Gianni Versace. Ngaphansi kwegama elifanayo, udala iqoqo elisha lezingubo. Kanye noJohnny, enkampanini yakhe entsha udadewabo nomfowabo baqala ukusebenza. Ngonyaka ofanayo uvula izingubo zakhe zokuqala zokugqoka "Gianni Versace", lapho ebeka khona iqoqo lakhe labesifazane nabesifazane bezimpahla zeVersace. Lo mzuzu nje waba iphuzu eliyinhloko lokuqala komlando walowo mkhiqizo.

Isitayela se-Versace.

Iqoqo lokuqala labesifazane bezimpahla zokugqoka amafashini libonisa konke ukuziphatha ngokobulili nokungaqondile komfanekiso wesifazane. Kwakuhlanganisa iziketi ezincane ezingavamile, ezibonakalayo ziboshwe futhi zingabheki. Ukuthandwa okukhulu kwakuthola ama-corsets okhethekile okuthandana nomzimba. Izambatho ezinjalo zitholile inamba enkulu yabalandeli babo nabathandayo. Ngempela, ihlukile, inhle futhi isitayela.

Kamuva, indlela uVersace abonisa ngayo amaqoqo akhe, wanikeza ngaso sonke isikhathi ngokuthandwa okusha nodumo. Umbukiso ngamunye ufana nombukiso oyingqayizivele, izivakashi eziyinhloko zazo ezabadlali abadumile, abaculi, abathwebuli bezithombe nezithombe.

Not by izingubo eyodwa.

Uma umuntu enethalente, khona-ke uzizwa kukho konke lokho angakwenzi. Yingakho u-Versace akhiphe izingubo kuphela zamadoda nabesifazane, kodwa futhi wathatha ukukhiqizwa kwama-watches brand, izesekeli, izikhwama, ubucwebe, amakha. Akazange abe nesaba ukuzama, yingakho yonke imizamo yakhe yathola umklomelo ofanelwe ngendlela yokuphumelela nenkazimulo. Kuze kube manje, iVersace brand kanye nabo bonke ikhiqiza izinto zokubhala, ifenisha. Futhi endaweni ye-brand kuyinto ihhotela lokunethezeka.

I-Afterword.

Ukuphila komklami ohlakaniphile kwaphela ngo-July 15, 1997. Wadutshulwa ngokudabukisayo emngceleni wakhe wendawo, izizathu eziqondile zokubulala azange zambulwe. Umbulali ngokwakhe wazibulala ngokushesha ngemuva kokusebenza kwakhe. Kodwa indaba yeVercece ayizange iphele lapho. Ngemva kokushona kukaGianni Versace, ukubusa kweNdlu kaVercece kwathathwa udadewabo uDonnatella. Nguye oqhubeka kuze kube yilolu suku waqala ibhizinisi lomfowenu futhi ungumthetho wezindlela zanamuhla nezitayela. I-line yonke yokugqoka okwenziwa yilo mkhiqizo namuhla isekelwe emcabangweni osungulwe ngu "ubaba wefashini" futhi konke lokhu kubonga kuDonatella Versace, okusiza lo mkhiqizo ukuba ube omunye wabonakala kakhulu kuwo wonke amagumbi omhlaba. Namuhla, indlu ye-Versace ifaka ngesibindi imiqondo enjalo njengesitayela, imfashini kanye nokuthenga.