Nakuba abangane abangcono kakhulu kule ntombazane, njengoba uyazi, bangamadayimane, noma kunjalo, amakristalu e-Swarovski abenza bafanelwe ukuncintisana. Njengebhizinisi lomndeni, i-Swarovski ayiphathelanga nje ukuhola izigidi ezingaphezu kwekhulu, kepha futhi ukuthola idumela eliqinile lemikhiqizo yakhe, eliyigugu emhlabeni wonke njengezicwebe zangempela.
Abantu baye bathakazeliswa ukuhlakanipha isikhathi eside. Ukushisa ilanga phezu kwamanzi. Amathrekhi ahlukahlukene weqhwa. I-crystal ekhanyisa ukukhanya. I-bead yomhlabathi. Yilolu thando lwesintu ngezinto ezinengqondo, ukuthi imfihlakalo yethu ifuna ukuphila okuqhakazile yabanjwa ngesikhathi esifanele ngumndeni wase-Austrian Swarovski.
Ama-rhinestones awakhiqizayo aveza izingubo zezinkanyezi zaseHollywood kanye namantombazane ajwayelekile esikoleni. Izibani zazo zekristall nezindwangu ezikhazimulayo zihamba ngaphakathi emakamelweni okunethezeka. Ukuhlangana: inkampani eyakha ibhizinisi eliyizigidi eziyizinkulungwane zamabhizinisi ngezinto ezinjengalezi ezincane njengesiqephu esikhanyayo seglasi.
Okokuqala kwakukhona ukuthi wazi kanjani.
Kunezinkampani ezenza imali emoyeni. Kukhona labo, ngenxa yokuphumelela kwabo, abaphoqelelwe ukuhamba ngokuphumelelayo kokumaketha. I-Swarovski kusukela ekuqaleni ixhomeke ebuchwepheni, okwakungeyena wabo, ngaphandle kwabo.
Konke kwaqala ngo-1892, lapho u-Austrian Daniel Swarovski oneminyaka engu-30 enelungelo lobunikazi bakhe: umshini kagesi okwazi ukusika i-crystal ngokucacile kakhulu. I-Swarovski yayingeyona ingozi embonini yeglasi. Wazalelwa eBohemia, isifunda saseCzechia (manje uMbuso wase-Austro-Hungarian), osekude udumile ngeglasi, i-crystal ne-porcelain. I-Swarovski yayiyi-glaziers yefa elihlonishwayo - amakhosi ahlonishwayo aphumelelayo. Kusuka kuyise, owayenomshini omncane, uDaniel futhi wathatha izimfihlo zokusebenza nge-crystal - true, manual manual. Kodwa emlandweni lo muntu wangena ngenxa yokuthi wayengabona imibono emisha. Ngo-1883, uDaniel wavakashela i-International Electrical Exhibition eVienna, lapho ehlaselwa yizimoto ezehlukene u-Edison no-Siemens. Futhi ngathola umqondo wokuzulazula isiteleka esizimele sokhokho bami.
Njengoba imishini eyathuthukisiwe evumela ukucubungula kwe-crystal kumthengisi, uthola abalingani bezezimali, futhi ngokusekela kwabo ngo-1895, uvula isitshalo emzaneni omncane waseTyrolean waseWuttens (Austria). Isizathu sokukhetha le ndawo ngumfula: I-Swarovski yakha isiteshi samandla kagesi e-hydroelectric kuso, esanikeza ukukhiqizwa kwayo ngamandla ashibhile.
Ibhizinisi ngokushesha lihamba kahle - ngenxa yomshini wokucubungula i-Swarovski crystal yayingcono kakhulu futhi ishibhile kunezincintisana zayo. Kakade iminyaka emihlanu, lo osomabhizinisi wakwazi ukwandisa ukukhiqizwa futhi athengise kusuka kubalingani isabelo sabo. Kusukela ngaleso sikhathi, i-Swarovski ibilokhu ihlala ibhizinisi nje lomndeni.
Ideal.
Kubonakala sengathi lokhu kunganciphisa. Kodwa uDaniel Swarovski wayengumuntu ongapheli ngokuphelele. Kanye namadodana akhe amathathu, wasebenza ngokuzikhandla ukuze akhiqize i-crystal ephelele, futhi ngo-1911 ukuhlolwa kwamakhemikhali okwakhiwe ngezinto zokusetshenziswa kanye nezindlela zokwehlukaniswa kwaba nomqhele wokunqoba. Njengoba wazi, i-crystal ingilazi enokuqukethwe okuphezulu kokuhola, okunikeza ngokucacile, ukukhanya nokudlala kokukhanya. Ingilazi elula iqukethe u-6% ohola i-oksidi, e-crystal - 24% ejwayelekile, futhi e-Swarovski crystal yayingama-32%. Imfihlo yezobuchwepheshe ka-Grandfather Swarovski wakhe omkhulu-omkhulu-omkhulu-umzukulu wakhe usalokhu egcina njenge-apula iso lakhe. "Ukuphishekela ukuphelela ngokungapheli" kusengumlotha wenkampani.
Ikhwalithi ephezulu kakhulu yamakhemikhali atholakalayo avumela inkampani ukuba ingene emakethe yezimhlophe ngokuzethemba. Labo abangenalo ithuba lokuthenga ubucwebe bangempela, ngezandla zabo beqhaqhaza izicucu ze-crystal engenakulungeka, okwakungelula ukwamukela idayimane. Nokho, uDaniel Swarovski ngokwakhe, ohloniphekile futhi othandana nomsebenzi wakhe, akazange azame ukuthengisa imikhiqizo yakhe ngenye into, ngokungafani nalowo owayengumengameli wakhe, uGeorg Strasset, ogama lakhe lingu-"rhinestone". Wayekwazi nokwenza i-crystal ebonakalayo, kodwa amatshe akhe agcibilikiswa ngaphansi kwesigqoko sobucwebe. Kodwa i-Swarovski ibeke umgomo wokuzikhandla - ukwenza umphakathi wamukele i-crystal njengokungathi ubucwebe.