Imfashini yekusasa yizikhwama zesikhala se-fluorescent, futhi u-Andrei Kuppuzh wake waprofetha, futhi ngisho nezingubo ezenziwe ngeziNanotkans. Namuhla, ngokwemigomo yesikhathi esizayo esiseduze, igama elithi "eco-friendly" landa ngokuzwakalayo. Futhi ekwahlulela ngenani labaklami kanye nemikhiqizo ethi "i-eco-mode", lokhu kusasa kufike.
"Gcina ikusasa lethu!" - lokhu cishe isiqubulo somkhuba omusha wezinto eziphilayo. Lokho iqembu le-Eurythmics elihlabelele ingoma yabo engathandeki eminyakeni eyishumi eyedlule yafinyelela emphakathini ongenakuqhathaniswa kakhulu - oyimfashini owakhetha ukukhipha iminkini ngaphezulu kwamakhekhe kunendawo ethile emaphethelweni ehlathi. Uma ubuka umlando wemfashini, ngakho-ke yonke indlela yokuziphatha entsha ihambisana namanye amazwibela noma imibono. Kuyiqiniso ukuthi amafashini nemifino ehambisana nale mibono awahambanga lutho: izingubo akuyona into engaphezu komfanekiso. Kubonakala sengathi kuphela amamodi amanje aphela "ukudweba". Lesi simo saba yizinto eziphambene kakhulu: izingubo ezibonakalayo ze-eco-friendly kanye nezigqoko azikwazi ukuhluka nganoma iyiphi indlela kusukela "osebenza nabo" abangenakuziphendulela kuma-hangers. Ngokufaniswa nabantu abacebile ngempela abangasoze babonakalisa amadayimane abo ukuze baboniswe, abalandeli be-eco-izingubo banesizotha. I-jeans yabo enhle kakhulu, edwetshwe ngosizo lwama-cornstarch, iyisimo esishisayo kunazo zonke zonyaka, kodwa ziyazi kuphela ngakho.
I-essence ye-eco-friendly fashion akuyona ukusika okusha noma inhlanganisela yemibala. Ngokuvamile, ukubukeka kwezembatho ezenziwe ngomumo akubalulekile kakhulu. Okubaluleke nakakhulu ukuthi ikhiqizwa kanjani. Ngakho-ke, imfashini-i-ecologists (yebo, kunjalo) ngisho nemithetho ethile. Akunzima ukuqagela ukuthi okuyinhloko kubo ukusetshenziswa kwezindwangu kuphela ezivela ezintweni eziphilayo ezikhiqizayo. Ikakhulukazi eluhlaza yi-hemp: ayidingi ama-fertilizer futhi avuselele umhlaba. Esikhathini uhambe nezinto ezifana nekotini, uboya, i-flax kanye ne-bamboo. Ngaphandle kwalokho, njengezinto ezibonakalayo, ungasebenzisa izinto ezivuselelwa kabusha, ngaleyo ndlela ugcine iplanethi kusuka emanzini. Isikhumba noboya, naphezu kwemvelaphi yabo yemvelo, kuvunyelwe. Ngesikhathi esifanayo, abathengi be-eco-izingubo babheka okunye okunye: amawundlu, lapho i-eco-charfarks izoba khona ngelinye ilanga, kufanele adle ukudla ngaphandle kokungezwa kwamakhemikhali, futhi amasimu okugqoka kanye namahembe ayo "akhule" - azi ama-pesticides (izinhlangano zemvelo zilungisa uhlu lokuvinjelwa nokuvunyelwa unyaka ngamunye ukukhiqizwa kokugqoka izinto). Futhi ukwenza izingubo ngokugcwele kwezemvelo, lapho kuwukhiqiza, wonke amalungelo abasebenzi kufanele agcinwe.
Kunzima ukuqaphela isixuku se-eco ngesitayela. Ngakho-ke, mhlawumbe, abafashi bezemfashini bezempilo beplanethi bavame ukuziveza ngezinye izindlela. E-Paris, isibonelo, i-Ethical Fashion Show yonyaka iqhutshwa - iVeki ye-Ethical Fashion. Ngaphandle kwefayili yendabuko, ngaphakathi kohlaka lweSonto kukhona izingqungquthela zesayensi ezihlokweni zezemvelo kanye namakilasi ahlakaniphile abakhiqizi abasha, phakathi kwabo manje abakhiqizi be-eco-izingubo. Uma ubheka amabhulogi abo, kanye nama-blogs wababukeli bawo kanye nezincomo ezizwelayo, kuyacaca: ukuya kuzo lezi zenzakalo kufana nokuhlanganyela emikhosini emikhulu yomculo - umsebenzi owenza kahle futhi othuthukayo. Njengomthetho, amaqoqo e-eco ahluke nganoma iyiphi indlela kusuka endwangu yendabuko. Banezinhlobo ezincane ezisezinhlanga, ama-silhouette amancane ajwayelekile, ama-flax amaningi kanye nekotini futhi azikho neze isikhumba noboya bemvelo. Yiqiniso, ngezinye izikhathi abaklami baphuthunyiswe futhi bavunyelwe ukuba baye esikhwameni nastoyaschihaborigens, beboshelwe ngamaqabunga, izintambo namanki.
Ngokufanayo ne-Ethical Fashion Show iyinqambi - I-EarthPledge's Fashion Fashion - iqhutshwa eNew York, ngaphakathi kohlaka lweviki lonyaka. Into emangalisa kakhulu ukuthi abahleli bezingcoliso, abalandeli besimo sengqondo sokuziphatha ngokwemvelo, bakha le podium kusukela emigodini esanda kumiswa ekuboniseni kokugcina. "I-catwalk ibonakala iyasebenza kakhulu, kwakunephunga le-sawdust ehholo, nakuba lezi zithombe zaqhubeka zikhubeka endaweni engavumelekile, engabonakali yomuthi," kubhala uLaura Mesiya, umlobi we-styledash.com. Kodwa-ke, izenzakalo ezincane ezinjalo azikwenzeki kangako ukubamba iqhaza kwizinkanyezi ze-Fashion Fashion ze-fashion industry.
Ngenkathi ezayo, amaqoqo akhethekile eqoqo elilodwa phakathi kwamanye ahanjiswa nguMarni, uMichael Kors, uYves Saint Laurent no-Elettra Wiedemann - umkhiqizo owadalwa indodakazi ka-actress u-Isabella Rossellini.
Ngendlela, lesi akusona okokuqala ukuthi "inkanyezi" izingane zizitholela kulo msebenzi olungile. Sekuyisikhathi eside umklami owaziwa kakhulu "oluhlaza" edweliswe uStella McCartney, oqoqo lakhe, ngisho nasesidayeni sendabuko - isibonelo esihle kakhulu se-ecomode. Ekuqaleni komsebenzi wakhe, uStella, ngenxa yenkolelo yakhe, wenqabe ukuhamba nomkakhe kule Gucci House, njengoba lo mcimbi udume ngezikhwama nezikhumba. Kodwa umkhiqizo wakhe wawungowokuqala ukuqaphela inhlangano enjalo eqinile neyinkimbinkimbi njenge-PETA (Abantu Yokuziphatha Kwezokuziphatha Kwezilwane). I-"Ethical" ne-Fashion Week efanayo akuyona yodwa indlela yokutshela umhlaba ngemibono yabo eqhubekayo.
Kanye nabo, abaklami nabanye abantu abadala bahlela ngezikhathi ezithile ukukhushulwa okukhethekile noma ukukhiqiza "izingubo" zokugqoka nezesekeli. Isibonelo, esikhathini esithile esidlule, i-hype ivulekele izikhwama ze-designer we-Apua Hindmarch, eyayibhalwe ukuthi Angiyona iPlastiki Bag ("Angiyena isikhwama seplastiki"). Ukuthenga isikhwama, izakhamizi eziqaphelayo zithi zenqabe ukusebenzisa izikhwama zeplastiki ezilahla kabi. Okokuqala, emaphephandabeni, izithombe zezinkanyezi ezinezikhwama ezinjalo zavela, khona-ke imigqa emikhulu yahlanganiswa ngemuva "kokungena kwe-plastic". Ukulandela isiNgisi, u-Alena Akhmadullina wethu wasekhaya wadala inguqulo yakhe yekhwama "lokuziphatha". Inguqulo yakhe ibizwa ngokuthi "Ekhaya elihlanzekile". Ngokomsebenzi wabalingani baseBrithani, abakhiqizi baye bakhipha isikhwama se-Ahmadullin esikhwameni esincane, ngaleyo ndlela badala ukuzungezela, futhi bathengisa indawo yokufinyelela e-Fair Millionaire ye-€ 3,200.
Imibhalo ekhishwa emasakeni kanye nama-T-shirts - indlela enokuthula kakhulu yokubonisa ngawe. Abaqhawe beqiniso bakhetha izenzo ezinkulu kakhulu. Inhlangano ekhulunywe ngenhla ye-PETA ibhekwa njengesitha esiphikisanayo sesikhumba, ubomvu nama-synthetics. Abameleli balo baqhekeza imidwebo yezimfashini, ama-thunderboys, bathulule upende kubanikazi bezimpahla zesikhumba zemvelo baze bavumele ukuphonsa amaqebelengwane ku-Anna Wintour, umhleli oyinhloko ye-American Vogue, ngenxa yokungathandi ukuyeka ubumnandi.
Njengabafashini bezemvelo-ke bathi, akudingekile ukuba "masinyane uhambe endleleni efanele" futhi ulondoloze umhlaba, ugcine zonke iziqondiso. Okokuqala, kwanele ukuyeka ukugqoka isikhumba noboya. Labo abangenalo ithuba lokuthenga "izingubo zemvelo" (eRussia kungalawulwa kuphela nge-Inthanethi), kukwanele ukukhetha izinto ezikhiqizwa ezweni lakini, futhi kungcono nakakhulu edolobheni, okuyinto, ngokujwayelekile, futhi kakhulu, enzima kakhulu .