I-L`Oreal - inkampani yanamuhla yokuzithokozisa

June 4, 2010 L`Oreal - inkampani yanamuhla yokuzilungisa iyaphenduka ngempela ikhulu. Lokhu kuningi: iminyaka engu-100 yomlando, iminyaka eyi-100 yobuhle neminyaka eyi-100 yobuqotho kubathengi emhlabeni wonke.

Ngesikhathi esifanayo ngifuna ukuthi le nkathi ibe mncane emlandweni womhlaba wonke weL`Oreal.

"Ngeke ngibe ngumuntu ocebile," kusho u-Eugene Schueller, umsunguli weL`Oreal. Kodwa akazange akholwe yiyo ngokwakhe. Yingakho ngaqhubeka ngisebenza ngentshiseko. Futhi sibona ini namuhla? I-L`Oreal - inkampani yanamuhla yokwenza izimonyo imelwe emazweni angu-130 ngabasebenzi abangu-63 000.


L`Oreal

Ngelinye ilanga, u-Eugene Schueller, injini engumakhemikhali osemncane, umsizi wezobhuthali eCentral Pharmacy eFrance, weza ekhaya wathola umkakhe uLouise ngezinyembezi. Isizathu salesi sifo sasivakashele umculi wezinwele owaphendulela ukukhiya kowesifazane wesigqila ibe isithungu somhlanga (ngaphandle kokwedlulisa!). Umyeni wami wayengenakukhetha ngaphandle kokuthembisa ukwakha upende oluhle kakhulu emhlabeni ngenxa yothandekayo wakhe. Ngalezo zinsuku, iningi labesifazane labadaywe ngezinwele zemifino - i-henna ne-basma. Yikuphi, okwamanje, okwenzanga ukuhlukahluka okhethekile emathunzini. Futhi wafeza umgomo wakhe: ngo-1907, ngenxa yocwaningo olunzulu nolunzima lomshini wamakhemikhali, udayisi wezinwele wokuqala owawuhlanganiswa, owabizwa nge-L'Oreal, wazalwa.

ULouise wayejabule, futhi u-Eugene, ophefumulelwe umphumela, wathwala indalo yakhe waya ejuba.


Futhi-ke?

I-Paints L`Oreal - inkampani yokwenza izimonyo zanamuhla iyancipha kakhulu hhayi eFrance kuphela, kodwa nangaphezulu. E-Italy, umkhiqizo uvela ngo-1910, e-Austria - ngo-1911, eNetherlands - ngo-1913. Ngaphezu kwalokho - i-USA, Canada, England, eBrazil ...

U-Schueller wayengewona nje umholi omuhle nomhleli, kodwa futhi nomthengisi nomkhangisi. Uxhasa ama-broadcast kanye nomshini wokunyathelisa, ovela ngama-slogans kanye nezingoma zokuphromotha, akhiqiza izenzo ezihlukahlukene kubathengi ...

U-1929 wabonakalisa umcimbi we-epochal embonini yezwe elihle - u-Eugene Schueller wahlakulela amafomu akhe okuqala ekudonseni izinwele, eveza imfihlo ye-platinum blondes. Imiphumela yomsebenzi wokuzikhandla yayihlanganiswe ithuluzi L`Oreal Blanc. "Imboni enkulu ikhona kuleli bhodlela! "Ngelinye ilanga izigidi zezinwele zizofuna ukuba ama-blondes," kusho u-Schueller, eqiniseka ukuthi udale ingcebo yangempela. Futhi maduzane imboni yefilimu izofakazela ukuthi uqinisile: ngo-1931 eHollywood premiere yefilimu "Platinum Blonde", umlingiswa oyinhloko - umdlali odumile waseMelika, inkanyezi yefilimu kanye nesimboli sezocansi eminyaka yama-1930 - uJean Harlow wayeyi-blonde eyimpumputhe. Ngakho-ke, izinkanyezi zaseHollywood zivula imfashini. E-salon yokugqoka izinwele i-powder bleaching L`Oreal Blanc ikhiqiza ukuzwa kwangempela!

Ekuqaleni kweminyaka engu-40 eqenjini L`Oreal - inkampani yanamuhla yokuzithokozisa, kwaqashwa abantu abangaphezu kwenkulungwane. Wasebenza ebhizinisini lomndeni kanye nentombazane encane ka-Eugene - uLillian, okwathi ngezinsuku zokuphumula wagcina amalebula ngama-flaconi ngopende kanye nemidwebo.


Ngemuva kwalokho, ngifanele!

Lesi siqubulo saqala ukusetshenziswa e-US ekukhangiseni kombala wezinwele L`Oreal Preference ngo-1971. Intombazane esesikhangisweni yathi: "Ngisebenzisa upende olubi kakhulu, ngoba ngifanele." Kunzima ukuphikisana, akunjalo? Namuhla, inguqulo eguqulelwe kancane isetshenziswe kakhulu: "Ngempela, uyifanele!" Lawa magama ayekhulume ngokuziqhenya ngabesifazane abakhulu emhlabeni abamba iqhaza emakethe yeL`Oreal - inkampani yesimanje yokuqhosha.

Imikhiqizo ye-L'Oreal Paris yinto ephelele yokuphelela okuhle.


Imiklomelo yemikhiqizo L`Oreal:

1907 - ukwakhiwa kwedayi lokuqala le-L'Aureale eliqukethe idayi yokwenziwa.

1929 - i-powder yokuqala ye-bleach L`Oreal Blanc yembula imfihlo ye-platinum blondes.

1966 - Umbala wezinwele ezithandwayo zokusetshenziswa ekhaya.

1972 - ukuqala komlando womkhiqizo ka-Elseve ngokusungula isihluthulelo sokunakekelwa kwezinwele ngezinhloso zokuhlukaniswa.

1982 - ukuqaliswa kochungechunge lokunakekelwa kobuso bokuLungisa (manje iDermo-Expertise).

1995 - I-Revitalift gamma, eyenzelwe ukulwa nezibonakaliso zokuguga ngaphandle kokungenelela okuhlinzayo.

1996 - i-shampoo enakekelayo I-Elseve ne-ceramide.

1998 - Umbala wezinwele Ukuhlonipha iCreme nge-ceramide namaprotheni.

1999 - lipstick Umbala Riche.

2000 - Shampoo ye-Elseve yezinwele zabantu.

2005 - ukuqaliswa komugqa wamadoda we-Men Expert.

2006 - i-bezmiamachnaya yokuguqulwa kwezinwele ze-Casting Creme Gloss, ehlinzeka nge-shading enhle yezinwele ezimhlophe.

2006 - umlomo wezintambo Umbala Riche Star Izimfihlo.

2007 - Gamma Derma Genesis ukunakekelwa isikhumba ezingeni leselula.