Ephendula imibono emisha emfashini, thina, abathengi, sihlukaniswa ngokusemthethweni ngamaqembu amathathu. Lesi sengqondo sengqondo samakhasimende angase asho namuhla ukuthi i-assortment yanoma yisiphi isitolo esikhulu se-multi-brand. Vumelana ukuthi umuzwa wokuvumelana uqukethe induduzo engqondweni nangokwenyama. Ngaphezu kwalokho, umzimba udinga okungenani kakhulu umqondo ongcono kunomphefumulo. Kodwa-ke, namhlanje siya esheshayo esitolo ukuze sithenge enye i-blouse, izicathulo ezintsha, enye i-jeans. Sizama ukuthenga izinto ezifanele kule nkathi esikhundleni se "esidala", noma kunjalo, namanje asikho konke okulele. Futhi senza lokho kuphela ngomphefumulo.
Ngakho ivelaphi imfashini? Umklami odumile waseNgilandi, "indodakazi yokuqala yokugqoka" uJenny Packham ngandlela-thile watshela ukuthi udonsela imibono ezindaweni ezingalindelekile. Omunye wemibono, isibonelo, wasungulwa ngemuva kokuthenga i-antique dolly-ballerina ku ... emakethe egcwele. Kodwa inani labalandeli be talenta lomklami kuhlanganisa izinkanyezi zangempela zokuphakama komhlaba: uNicole Kidman, uMariah Carey, uCameron Diaz. Ngendlela, umlingisi uCameron Diaz wayegqoke izingubo ezivela kuJenny emcimbini we-Oscar.
Abantu abavela emgwaqeni bazogqoka kahle, bathembele emifashweni yamehlo avela emasimini omhlaba. I-street and podium - lezi zimhlaba ezimbili zihlale zithonya. Okuvela kuyo indaba ehluke ngokuphelele. Umlando wokuhlukaniswa kwemfashini emphakathini. Imfashini entsha ukubhujiswa kwe-canon yakudala. Ukuze udale entsha, kufanele ushiye umkhuba. Le nqubo ishesha kakhulu futhi ngakho-ke akubona bonke abakwazi ukubona umkhuba ngesikhathi lapho kuvela kuphela emathangeni. Ngokwezibalo, lokhu kuyi-10% kuphela yabathengi. Iqembu eliyinhloko liyi-80%. Ngenkathi esamukela imfashini entsha njengoba ephelele, akasoze avumela ukuba ahambe ngokweqile. Amaphesenti angu-10 asele yabesifazane yibo abangafuni ukushintsha noma yini ekubukeni kwabo. Ungowesigaba sini?
I-Avant-garde fashion
Amafomu we-avant-garde fashion, njengezimo ze-psychology mass, wamukele konke okusha. Bafuna ukulinganisa okungavamile, ukusikeka okungavamile, izinto zokwakha eziphezulu nokuhlanganiswa okusha. Abanakekeli be-pre-gardens bayakwamukela ukugqoka kwendoda yokugqoka futhi bakholelwa ngobuqotho ukuthi bagqoke ngendlela enhle kakhulu futhi enhle. Ukudlula, ukushaya izingqondo ezingakalungi zabanye.
Laba bantu bangokuqala ukuqonda nokwamukela imibono emisha ngemfashini, ngokushesha nje lapho bevela kule podium. Bayajabula futhi baguqule ngokuphelele isithombe, bezama ukungafani nabo ngonyaka odlule. Ama-front-gardist ahlale ehambisana nemikhuba yakamuva futhi ayajabula ukuzama izinto ezintsha zokusika. Uma ungabanye kuleli qembu, khona-ke ungumthengi okhethekile. Kuwe awekho imigomo, amazinga kanye namasampuli, udala isitayela sakho. Futhi akuyona eyakhe kuphela, ngokuvamile eba isibonelo sokulingisa. Yilawa maklayenti afana nalabo abakhiqiza imfashini, bakhetha imininingwana yabo. Zihlale zibonakala futhi, noma ngabe zivela kuphi, ziheha. Insizi enkulu kubo ukubona into efanayo komunye umuntu. Ama brand best of the avant-garde kukhona brand Comme des Garsons, Viktor & Rolf, Vivienne Westwood, Balenciaga, Kenzo, okuyinto njalo kunikeza imibono eshaqisayo futhi evusa inkanuko.
Ngokwesiko, bathanda kakhulu ukugqoka amaNtaliyane ngokugqamile. Ukunambitheka okuvamile kwesizwe kubonakala ekusebenzeni kwabadwebi befashini kanye nabaqambi be-Apennines. Emashumini eminyaka edlule, isitayela sase-Italy esenza indima ehola ekudaleni ukubonakala kwenkathi yethu yemfashini. Ngubani ongazi amagama ka Prada, Roberto Cavalli, Dolce & Gabbana?
I-fashion moderate
Abamele beli qembu baqonda imibono yefashini ye-psychology mass, kodwa hhayi ngokushesha, futhi ngemuva kwesikhashana. Cishe wonke ama-pret-a-porter kanye namamaki emakethe amaningi-maqondana nokuthandwa kwabo. Abesifazane, amalungu alo mphakathi omkhulu wezemfashini, abalelwa ku-80%. Awugijimeli ukugqoka esisha futhi emfashini. Benza ngokucophelela futhi ngokucophelela ukuphatha izinto ezintsha ezishaqisayo, bekhetha ukuthi baqale bavivinywa yimiphefumulo enesibindi. Futhi uma nje umqondo wezakhiwo "ushiya le podium kubantu", thatha ngenhliziyo yonke. Kubalulekile ukuba babuke emuva emgwaqweni futhi babone abesifazane begqoke ngendlela enhle futhi ngendlela enhle njengoba kunjalo. Okuhle kunakho konke okulindeleke kuleli qembu labathengi kufana nesitayela saseMelika ngomqondo walo - izingubo ezingaphelelwa yisikhathi, ezikhululekile, ezikhululekile nezemidlalo. Phakathi kwemikhiqizo eyintandokazi: uBill Blass, uCalvin Klein, uDonna Karan noHugo Boss.
Futhi labesifazane abasebenza ngendlela efanele futhi abanokulinganisela abasebenzisa imfashini abangavamile ukuthenga ngokuzenzekelayo njengabadwebi beFrance abavamile. Kanye nawo wonke ama-brand, ngubani ongakwazi ukuwashaya ama-classics ngaso sonke isikhathi. Noma ukwengeza ama-accents asezingeni elihle kakhulu ezintweni ezibonakala sengathi zijwayele, hhayi enye eyishumi ehlala endaweni yokugqoka yowesifazane wesifazane. Lezi zonke izindlu zezintambo ezidumile: Chanel, Christian Lacroix, YSL, Celine, Givenchy. Lezi zihlanganisa imikhiqizo yase-Italy Valentino, Armani, eyaziwa ngobuhle bayo. Owesimame owesifazane wesifiso uyakwazi ukuthi abe mnandi, kodwa ungabonakali ungcolile.
Imfashini yokuqapha
Izifiso zamasiko zamukela onobuhle obunamaphesenti kanye neziklamo ezijwayelekile eziye zaba yizigaba zakudala. Bakha umbala, ukuzithiba nokulula. Futhi bakholelwa ngobuqotho ukuthi lena yindlela yokugqoka! Amantombazane emfashini yalesi sigaba asishintshi ikhabethe labo iminyaka. Futhi uma benquma ukuthenga into entsha, bafuna izinhlobonhlobo ezifanayo, noma bafana kakhulu nomugqa omusha womodeli. Kubo, musa ukuqoqa amaqoqo akhethekile, kodwa, ukwenza ukwesekwa kwezitolo, cabangela izifiso zaleli qembu labathengi.
Ngendlela, akubandakanyi abesifazane abahluphekile nabanqatshelwe kakhulu. Kuyinto nje uhlobo lomlingiswa wabo. Ngesinye isikhathi bathola isitayela sabo futhi emva kokumgcina ethembekile konke ukuphila kwabo, behlala bethembekile kumunye umklami wefashini, umqondo owodwa, onqunywe izitolo. Ngokwesiko, iFinnns iyalondolozwa ekuboneni izintandokazi zefashini. Abakhiqizi kanye nabanikazi bezitolo zokugqoka bayamangala ukuphawula ukuthi imodeli efanayo ingajabulela ukufunwa okuqinile eFinland iminyaka eyisikhombisa. Nakuba kwamanye amazwe "isikhathi sokuphila somqondo womfashini" sifushane kakhulu - iminyaka emithathu kuphela. Ngonyaka wokuqala kucatshangelwa phambili-garde futhi kunalokho kufaneleka emasimini kanye nemiboniso yemifashini, kunokuphila. Ngonyaka wesibili, imfashini ithatha emigwaqweni, futhi iningi lizama ukubheka langempela. Ngonyaka wesithathu siphelelwa yisikhathi sithenge isizini yokugcina. Ngokuhambisana neqoqo le-10-80-10 (i-avant-garde - ukulinganisela - i-conservatism) iqoqwa kulezi zitolo ezinkulu njenge-H & M, Mango, Top Shop, Marks & Spenser, C & A, Benetton, Zara, sOliver, Karen Millen.
Empeleni, iningi labesifazane bayakwazi ukugqoka ukuze lihle. Kodwa akubona wonke umuntu onesibindi sokuphuma emgwaqweni esembathweni esiyingozi. Lapha, ithonya lemfashini - isenzakalo se-psychology mass. Okubaluleke kakhulu ikhabethe kuyinto yobudala, isimo senhlalo, umsebenzi. Kodwa umthelela omkhulu kunayo yonke isimo somzwelo nentsha yomphefumulo. Ingabe, ngezinye izikhathi kubalulekile ukugqoka into enhle ngempela futhi kancane ukushaqisa abantu abaseduze?