Futhi nakuba usuku olusemthethweni lokuzalwa kwemfashini yase-Italy (ngombono wezazi-mlando zakudala) ngoFebruwari 25, 1951, lapho umbukiso wefashini ka-Count Georgini (Giorgini) uhlelwe eFlorence, lokhu akusho ukuthi i-Italy yayingenayo izindlu zangaphambili.
Enye yezinto ezindala kunazo zonke zase-Italy yindlu kaGucci, umlando wakhe owaqala kude no-1921. Kodwa ukukhula kweqiniso kwale ndlu kwaqala ngo-1947, lapho isikhwama esinezinkuni sithatha, sihamba njalo futhi siyabonakala ngisho nanamuhla, sakhishwa kuqala. Ngemuva kwaloko, ama-suede moccasins aqoshwe ngezinsimbi zensimbi kanye nesigqoko esinezintambo eziqinile ezinamathele, zakhiwe, isikhwama sikaJackie O ehlombe senziwa uJackie Kennedy (umkaMengameli uJohn F. Kennedy), u-scark we-silk Flora, owawunomdlalo we-Hollywood uGrace Kelly wayebathanda ukugqoka, futhi le nkampani ngokwayo isibe ngowokuqala ukukhiqiza izimpahla zokunethezeka emhlabeni. Futhi kuze kube yilolu suku isibonakaliso seGG (iziqalo zikaGuccio Gucci, umsunguli wendlu) liwuphawu lomkhiqizo, uphawu lwendumo. Futhi ngokuhamba kwesikhathi, indlu kaGucci ihanjiswa emakethe yezesekeli zemfashini hhayi kuphela ngezikhwama, kodwa futhi nelayini lamakha, ubucwebe, izicathulo, ngisho nezembozo zamafoni.
Enye yezinto ezindala kunazo zonke zase-Italy yiPrada . Umlando wayo waqala ngo-1913 ngokuvulwa kwesitolo esincane esithengisa i-suitcases nempahla yesikhumba eMilan. Ukwakhiwa kwale ndlu yezemfashini kwaqala ngo-70s, lapho umzukulu womsunguli uMicuccia Prada ehola inkampani nokubheja ngemfashini ephezulu, ekhulula iqoqo elithintekayo lamasaka okugqoka amanzi angenawo amanzi ngo-1985, futhi ngo-1898 - iqoqo lezimpahla ezilungele ukugqoka. Njengamanje, kunezimboni ze-Prada emhlabeni wonke, futhi isikhwama esinalo logo siyisinqumo esingenakwenzeka sowesifazane ophumelelayo.
Enye indlu yamafashini, okwakhuphuka kwayo i-Olympus emfashini yaqala ngokunqotshwa kwezinhliziyo zabaseNew York - indlu kaBrion i. Phela, kwakungaphakathi kule ndlu, empeleni, ukuthi umqondo wanamuhla wemfashini yamadoda wasungulwa. Kusukela ekuqaleni kwalolu hlobo, izikhwama zamadoda ezivela kuBrioni zahloselwe amadoda avela emphakathini ophezulu (le suti yayiyisambatho sikaJames Bond). Futhi phakathi kwamakhasimende aleli ndlu ngezikhathi ezihlukahlukene kwakukhona ubuntu obudumile njengoLuciano Pavorotti, uGeorge Bush Jr., uNelson Mandela, uRobert Kennedy noRudolph Giuliani. Yiqiniso, manje le ndlu inomugqa wezingubo zabesifazane, kodwa indlu ngokwayo igxile kakhulu emadodeni.
Kodwa uma, ngisho nangaphambi kweMpi Yesibili Yomhlaba, abadlali beMelika babengenandaba kakhulu nomsebenzi womklami uSalvatore Ferragamo, khona-ke ukunqoba kukaBrioni bekungeke kwenzeke kakhulu futhi kuyamangalisa. Phela, wayengowokuqala owangena emakethe yaseMelika ngemisebenzi yakhe ehlukile njengesikhwama esikhwameni nasezicathulweni ezenziwe ngezandla. Izinkanyezi eziningi zaleyo nkathi zazimbethe izicathulo zakhe. Futhi indodakazi yakhe nomlandeli wakhe, uGivanna, ngo-1959, naye wabeka umzila wokugqoka. Igama elithi uSalvatore Ferragamo manje lihlobene eduze nje kuphela nezicathulo ezikhethekile futhi eziphakeme, kodwa futhi nomugqa wezikhwama, izibuko, ama-perfume, amasheki esilikhi nezingubo zansuku zonke.
Ngokumelene nemvelaphi yalezi giantshi embonini yezemfashini, amabhizinisi amasha, amasha, kodwa angaphansi kwamanje akhula. Bathanda ngempela izinkanyezi zaseHollywood, okusho ukuthi izwe lonke liyajabula nabo. I-Incorable workaholic Giorgio Arman ngadala isitayela nesithombe esihle sokuthi "uhambe phezu kwekhabethe elibomvu". Uveza konke: izingubo, izicathulo, i-haberdashery, ama-perfume. Futhi ngaphansi kwenkontileka ne-L'Oreal, unomugqa wezingcweti ezidumile, ama-perfume kanye ne-eau de toilet Armani.
Unyaka ka-1978 wabonakaliswa ngokuvulwa komunye inkampani, okwathi ngokushesha yahola ekukhiqizeni okwedlula zonke, igcizelela zonke izilinganiso zesibalo sowesifazane, izingubo - i- Versace . Umsunguli wayo wayengumdwebi wefashini uGianni Versace, owashona ngokudabukisayo ngo-1997. Ngenkathi inhloko yenkampani yayingudadewabo uDonatella, khona-ke phakathi kwemikhiqizo yalendlu yavela emigqeni yezingubo zabantu, izingubo zokuphila kwansuku zonke, izesekeli, ngisho nefenisha yasekhaya yekilasi elinethezekayo. Ngaphezu kwalokho, le nkampani inehhotela layo lokunethezeka ogwini lwase-Australia. Kodwa umkhiqizo ovelele kakhulu womkhiqizo wale nkampani iminyaka eminingi - i-Versace yezibuko.
I-lace, i-corset emnyama, ingubo yangaphansi kwezingwe - lezi zimpawu zobu fetish kusukela ku- Dolce & Gabbana ngokweqile zashaya izwe lemfashini ngasekupheleni kweminyaka engu-80. Izici eziyinhloko nezici zezingubo ezivela kule ndlu ayinhlanganisela yezinto zokwakha kuphela, kodwa nezitayela, amasu, ngisho ne-eras. Futhi ngesikhathi esifanayo, zonke izingubo zabo zibonisa njalo ubuhle be-Italy beqiniso. Ngo-1993, ngenxa ye-Madie's Girlie Show Tour, izingubo ezingu-1500 zenziwa isikhathi sokurekhoda kwezinyanga ezimbili, kanti eziningi zengubo zenziwe futhi zaqedwa ngesandla. Ngonyaka, le nkampani inikeza umphakathi mayelana namaqoqo ayishumi nantathu. Futhi akukhona nje kuphela izingubo zabesifazane nezindoda, kodwa nazo zonke izinhlobo zezesekeli, izibuko, amakha, imihlobiso.
Indlu yefashini iBraccialini , eqinisweni, eyakhula emasimini amancane okudala lapho kukhishwa khona izikhwama, ezimbozwe ngokuhlobisa okukhanyayo nezimibalabala kanye nezicelo eziqhakazayo, njengamanje umkhiqizi wemigqa yezinsizakalo zabesifazane: izikhwama, amagilavu, amawashi, izicathulo, izibuko, izikhwama. Kungaphansi kwalolu hlobo emhlabeni wezikhwama zemfashini zefomu ezihlukahlukene kunazo zonke nezingajwayelekile - ngendlela yezinhlanzi, izingcingo, amabhasi, izimoto.
Isitayela se- Santoni esiqinile futhi esingaguquki amashumi eminyaka kuye kwaba yindalo nokudweba ngesandla sesicathulo saso. Futhi nje unyaka, akukho izimbatho ezingaphezu kuka-700 zezicathulo zalesi brand ezithengiswayo. Nakuba le ndawo enentshisekelo yenkampani ayipheli. Kuze kube manje, akhiqizi izicathulo eziphezulu kuphela, kodwa futhi akhiqiza izikhwama eziphezulu, kodwa nezikhwama, amabhande, izikhwama nezinye imikhiqizo yesikhumba.
Ukuhleleka nokuxilongwa kwamakhosikazi ase-Italy namuhla uphawu lokunambitheka okuhle. I-Italy ayinqobe nje kuphela ama-catwalks wezwe, inqobe izinhliziyo zethu nawe, yaba yi-trendsetter ezingeni (nasezindaweni ezithile nasezingeni eliphakeme) laseParis. Lapha yibo, imikhiqizo yaseMetali enhle kakhulu.