Indlela yokubukeka ebiza kakhulu futhi ehlanjululwe kahle ngaphandle kwezindleko ezithile: Izithombe ezenziwe ngemfashini nezeluleko zengqondo

Isifiso somfazi sokubukeka kahle, esabiza futhi esithintekayo ngokuzalwa kwakhe futhi ngokuzenzakalelayo. Lesi sifiso esingokwemvelo nesingenakunqotshwa siphumezwa ngokuphumelelayo ngamasethrithi nezindinganiso ezifashisayo, nabakhiqizi bezimpahla namasevisi embonini yefashini bathola izigidi zabo kulo. Ngeshwa, akubona bonke abesifazane abanempumelelo efanayo abangasebenzisa imbonini yemfashini ngokwayo. Ama-brand advertised alanga ngamanani awo, futhi abadwebi befashini, abalingisi bezinwele, abalungisi bezinwele nabadwebi bezenzeke bafuna ukuhlinzeka ngamasevisi kuphela kumakhasimende anesikhwama esinyene nezifiso ezidlulele. Indlela yokubukeka ebiza kakhulu futhi ehlelwe kahle kubantu besifazane abangenayo imali eningi, kodwa bafuna ukuba bahluke "emifanekisweni" yesitayela esaziwayo esivele iba brand ngokwabo?

Imfashini ayikho ngamalebula. Futhi hhayi ngemikhiqizo. Kungokunye okwenzeka ngaphakathi kithi. Ralph Lauren

U-Ralph Lauren ungomunye wabantu abacebile kakhulu baseMelika ababa "imfashini yefashini" futhi bathola inhlanhla yakhe ngokugqoka izingubo. Uyazi umqondo ngesitayela, okwenza owesifazane abe ngumuntu phakathi kwabo, noma ngabe imfashini, kodwa isixuku. Isitayela, yilokho okuthola mahhala noma okubiza ngokungekho ngokuzenzekelayo, futhi ngezinye izikhathi akuhlangene nhlobo nemfashini. Kunalokho, kunjalo, kodwa nansi umbuzo wokunambitheka komuntu siqu, ikhono lokuzwa ukubaluleka kwalo nokuzikhandla ngokweqile, noma ngabe unomomotheka ebusweni bakho kuphela. Isitayela sibaluleke kakhulu kunemikhiqizo futhi sibonakala ngokubukeka, ukumomotheka, ukuthinta, ukuma, ukukhuluma:

Thenga kancane, khetha okungcono, futhi uzenze ngokwakho. Vivienne Westwood

UVivienne Westwood ungumklami wekhono kanye nomfashini wezimfashini ngesitayela se "punk". Waqhekeza ama-stereotypes kanye nama-parodied fashionable classical luxury, ecela njalo ukuthi ahlale ewodwa, afune isimo sefashini futhi akwazi ukukhetha okungenani, kodwa ekhwalithi. Ngempela, ukubheka kubiza, akudingekile ukuthi ube ne-wardrobe eyokuthi "ikuphathe". Kwanele ukuzithokozisa kakhulu, nakuba kungenzi igama elithi "kangcono" igama elifanayo "elibizayo". Konke kufanele kube nesitayela, ikhwalithi nokukala:

Ngempela ngigqoka izigqoko ezibiza kakhulu, zivele zibukeke zingabizi. UWarren Buffett

UWarren Buffett - osomabhizinisi, osomali kanye nomunye wabantu abacebile kakhulu emhlabeni - uqinisekile ukuthi ukubheka okubizayo, hhayi izingubo ezibizayo, usadinga ukukwazi ukuzidela. U-Buffett uyathanda ukudlala amakhohlisi, futhi mhlawumbe akayena owokuqala, kodwa akazange abheke eshibhile futhi empofu. Yini ongayisho mayelana "nezigidi" ezicatshangelwayo ezidibanisa ubuhle nge-snobbery, kubonisa izindleko zezingubo "kumakheli" amathegi wamanani angaxhunyiwe. Kukhona amaphutha amakhulu angu-5 aphathelene nobumpofu kumuntu: Akufanele ube, kodwa ukubonakala. Abesifazane ababukayo abanobuhle nabashibhile abathenga ama-mink coats abizayo futhi bagibela ngesitimela, noma bagqoke amadayimane ngaphansi kwezingubo ezivela emakethe yokugqoka. I-Ponty ephansi. Ukuze ube umfanekiso ohlanganyelwe wazo zonke izilinganiso zamaShayina zezinto ezifakiwe, mhlawumbe, futhi kumnandi. Kodwa lokhu akunakwenzeka ukuba uthole inhlonipho yabantu abaqonda ngempela brand ezibiza.

Ukufisa ngokweqile kwezimpawu. Ukuba khona kwethegi lomkhiqizo kukho konke kuveza umphumela ohlukile. Into ebiza ngempela ingase ingabi ukuqashelwa kwegama. Abantu abacebile ngempela abakulungele ukuba isikhangiso sakhe. Ukungazinaki imininingwane. Akunakwenzeka ukubukeka okubiza kakhulu ngengubo ebiza kakhulu, uma ungacabangi imininingwane: isibalo, ubudala, uhlobo lombala, ukutholakala kwezesekeli ezifanelekile futhi kuyisikhathi esifanele sokugqoka izingubo ezinjalo. Izinto ezivamile. Ungathathi izinto ezihlanganisiwe ne-wardrobe ngokuphelele. Isibonelo, izicathulo zezemidlalo ezinezici ze-classics, ezibizwa ngokuthi i-universal (ngaphansi kwe-tracksuit, i-trousers noma i-jeans) - i-Moveton. Eqinisweni, ayihambisani nomaphi.