Le nkampani yasungulwa isazi emkhakheni wezinhlobonhlobo zokuhlobisa kanye nezimonyo nge-perfume u-Arman Petijo ngo-1935. Futhi namhlanje uLancome ungomunye wabaholi ekuhlinzekeni nasekukhiqizeni amafutha okuhlobisa kanye nezimonyo.
I-Lancome Cosmetics
U-Armand Ptizhan wanikela impilo yakhe yonke iphupho elilodwa ukuze enze owesifazane akhangele futhi ahlulele yimpumelelo eyenziwa yiLancome, wazuza okuningi. Iphunga elimnandi laqalwa nguPtizhan, weza nge logo njengendlela rose. Le rose yavuthwa ngo-1973 ngumfuyi waseFrance, ngobumnene obomvana obomvu obude. Le logo ibonisa ukufutheka, ububele nobuhle be-rose nomfanekiso wesifazane. Isiqubulo senkampani sasilokhu silingana neminyaka engama-80 edlule, siphethe emigqeni engu-3 - ikhwalithi engacabangeki, intengo enengqondo kanye nemaphakethe enhle.
Ngo-February 21, 1935, kwavulwa iLancome House. Igama lomkhiqizo livela endaweni yokuhlala ePtizhan Lancosme. Wakhula negama elilula ukulibiza nokufunda kuzo zonke izilimi.
U-Arman waqala umsebenzi wakhe ophumelelayo ngama-flavour ayisihlanu, le nkampani eyethulwa emakhazeni e-Bruxelles ngonyaka odumile: "Tropiques", "Kypre", "Tendre Nuit", "Conquete", "Ama-Bocages" futhi bathola ukuqashelwa kwayo yonke indawo. Okokuqala, i-Lancome yezimonyo yasakazwa eFrance, khona-ke emhlabeni jikelele. Ngemva konyaka, sikhulume umkhiqizo omusha ngokusekelwe ekuphumeleleni emkhakheni we-biochemistry ukhilimu we-Nutrix, owafaka amasondo omvelo kanye nezithako ezisebenzayo. Ngaphandle komthelela oqinile, wasiza ngokuluma nokushisa kwezinambuzane zegazi.
Ngo-1955, uLancome wadedela umugqa "Oceane", wawusekelwe e-algae ewusizo. Lo mkhakha waba yimpumelelo enkulu yabesifazane.
Ngo-1952, kwavela iphunga elimnandi eliseMpumalanga, elinqoba izigidi ze "Tresor". Ngesikhathi esifanayo, kukhiqizwa i-lipstick eyingqayizivele. Lezi zindebe zaziyi-lipstick yokuqala yokuvimbela, zinephunga elimnandi lama rose, azizange zinde izindebe.
Ngo-1955, kukhishwe umkhiqizo wokuqala wokukhanda isikhumba, owawusekelwe ku-algae nosawoti olwandle. Kusukela isisekelo sayo, i-Lancome idumile ngokudala imimoya engavamile enegama lemilingo nama-aromas ahlanzekile, kamuva afanelwe isihloko esithi "amakhodi amakhulu". Le miimo imelwe ngothando lwemoya yaseTresor, amanzi amasha "O de Lancome", iphunga elimnandi le "Climat" kanye nephunga le "Magie Noire".
Muva nje, i-Lancome ikhishwe iphunga elisha labesifazane, i- "Lancome Hypnose", selizuze ukuthandwa kakhulu. Kulephunga kukhona izimbali ezimhlophe, i-vanilla ne-vetiver. Le nkampani ilindele ukuthi leli phunga lizophinda liphumelele "iMagie" nelithi "Tresor" futhi lizofaka ama-flavour ayisihlanu athandwa kakhulu. Okokuqala, le nqubo yenzelwe amantombazane nabesifazane abancane.
Iqoqo elisha lehlobo lidalwa nomculi odumile waseCanada uCoo futhi iphakheji ngalinye laleli qoqo lihlotshiswe ngomdwebo wakhe. Iqoqo li-shades ehlobo elicebile nelinye elikhanyayo - obomvu, obomvana, i-orange. Leli hlobo, i-Lancome inikeza i-Color Design pallet kusuka e-eyeliner ne-shadows emihlanu yegolide, i-Blush Subtil ehlukumezayo - i-tangerine ne-pink shades, i-pink nail ipolish, i-lipstick, Umbala we-Color Design obomvu nokubomvu nenyama, i-mineral powder brush.
Ngo-2010, iLancome yagubha iminyaka engama-75. Amabhokisi ayingqayizivele njalo nama-caps of perfume ne-powder kanye nezithunzi ayehlotshisiwe: i-lotus yasempumalanga, izingelosi ezihlaselayo futhi kuze kube yilolu suku, liyaziwa ngokuthi i-rose enhle ku-stalk encane. Okwamanje, izimonyo zeLancome zithengiswa emazweni angaphezu kuka-163 emhlabeni jikelele.