Kungakhathaliseki ukuthi uluhlobo luni lwebhizinisi eliku-intanethi olihlose ukuliqala, inqubo yokusebenzisa noma yimuphi ibhizinisi ifana. Ukuqala ibhizinisi lakho le-inthanethi kubalulekile ukwenza izinyathelo eziyisisekelo ezizokusiza ukudala imithombo eminingi yeholo, ngakho-ke, ukwandisa inzuzo yakho izikhathi eziningana.
Ngakho-ke, uma usomabhizinisi webhizinisi elifisayo, khumbula izinyathelo ezibalulekile zokuqala ibhizinisi lakho le-intanethi.
1. Ukuvula ibhizinisi lakho elisha
Uma unquma ukuqala ibhizinisi lakho ku-Intanethi, kufanele wenze lokhu okulandelayo:
Okokuqala, khetha uhlelo lokurekhoda imali engenayo kanye nezindleko, futhi uvule i-akhawunti yasebhange (ngokuhoxiswa kwemali etholakalayo). Bhalisa ezinkambisweni eziningi zokukhokhelwa kwekhompyutha (ngokuqhuba ukukhokhelwa kwezimali kwi-intanethi).
2. Khetha ngokukhetha umkhiqizo noma isevisi
Kulesi sigaba, udinga ukunquma ukuthi yikuphi okuzokwenza ku-intanethi. Kubalulekile ukucabangela izinto ezinjengokuthi: ukuqala imali, ulwazi lokuqala endaweni ekhethiwe, ukuhlaziywa kwe-niche ekhethiwe noma insimu yomsebenzi. Ngokusekelwe kulokho okushiwo ngenhla, kufanele unqume ukuthi uzokwenzela kanjani izethameli zakho ezingaba khona nokuthi uzoziphi. Yebo. Isu lokwenza ibhizinisi lakhiwa ngaphambi kokuba liqale.
Yini ongayinikela?
- service siqu noma umkhiqizo;
- insizakalo yomunye noma izimpahla (ophakathi);
- isevisi yokubambisana noma umkhiqizo (ukumaketha kokubambisana);
3. Ukwakhiwa kwe-UTS eyakhe (ukunikezwa kwezokuhweba okuyingqayizivele)
I-Inthanethi yesimanje igcwele zonke izinhlobo zezinsizakalo nezimpahla, ngakho-ke ukuze ukwazi ukuphuma ngokumelene nokwedlulele kokuncintisana okunamandla, kubalulekile ukunikeza isinqumo sokuhweba esiyingqayizivele esizokwenza isithakazelo se-CA yakho (izilaleli ezihlosiwe).
Uma uhlela i-UTS, thola kuqala ukuthi ngubani iklayenti lakho elihle, ukuthi umkhiqizo noma isevisi yakho ingamsiza kanjani ekuxazululeni inkinga yakhe, ukuthi angazuza kanjani kulokho oyinikezayo nokuthi kungani umkhiqizo noma isevisi yakho ingcono kunomkhiqizo ofanayo noma isevisi yabancintisana nabo.
Uma uqonda ngokucacile lokhu, khona-ke kuyoba lula kuwe ukuheha Asia yakho Ephakathi futhi wenze ukudayiswa kwekhwalithi. Uzokwazi ukuthi izilaleli zakho ziphi futhi nokuthi udinga ukufaka kanjani kuso ukuze ubonwe.
4. Ukudala isayithi lakho siqu
Uma usuqedile izinyathelo ezintathu zokuqala, iya kokulandelayo, hhayi okubalulekile, isinyathelo - ukudala isayithi lakho.
Ngiyaqaphela ukuthi lesi sinyathelo kufanele sithathwe kuphela uma wazi ukuthi iyiphi ingxenye, ngumuphi umkhiqizo noma isevisi nokuthi yiziphi izilaleli ezizosebenza kuzo.
Indlela ephumelela kakhulu ukudala isayithi lamagama angukhiye athile azogqugquzela kokubili isisetshenziswa sakho sewebhu nomkhiqizo wakho (isevisi). Ngaphezu kwalokho, amakhasimende akho angase afike kusayithi lakho ngokuqondile lawa magama angukhiye kanye nemibono ehlosiwe ehambisana nalokho okushiwo umkhiqizo noma isevisi yakho. Ngakho-ke, lesi sinyathelo sibalulekile futhi sinomthwalo ekuthuthukiseni ibhizinisi lakho le-intanethi.
Gcwalisa isayithi ngokuqukethwe okuthakazelisayo nokuwusizo ngokuhambisana nesihloko somkhiqizo noma isevisi yakho. Ukuqukethwe kwe-hone kwamagama angukhiye owawachazile ngaphambi kokuthi uqale ukuthuthukisa isayithi.
Bambisana nezindawo zokugxila okufanayo, ukuthumela okuthunyelwe kwabavakashi, ama-backlink, ama-podcasts alalelwayo namavidiyo awusizo.
Mayelana nalokhu, i-Inthanethi inikeza amathuba amangazayo.
5. Chaza isu lakho lokukhuthaza ukukhangisa
Ngemuva kokuthi wenze zonke izinyathelo zangaphambilini, iya kwisinyathelo esibalulekile esilandelayo - ukuthuthukisa isu lokumaketha lokuthuthukisa umkhiqizo wakho (isevisi) nesayithi lakho.
Kubalulekile lapha ukucacisa amathuluzi amakhulu okuthengisa azokusiza ukukhuthaza umkhiqizo noma isevisi yakho.
Amathuluzi okukhangisa anjalo angaba: izinkokhelo nezinhlobo zamahhala zokukhangisa. Ngamafuphi uhamba ngezindlela ezikhokhelwayo nezamahhala zokukhangisa.
Izindlela zokukhokha ezikhokhelwe zingafakwa ngokuthi: i-contextual, teaser, ukukhangisa kwe-banner, ukukhangisa kuma-imeyili okugunyazayo, njll.
Izindlela zamahhala zokukhangisa zihlanganisa: ukubekwa kwezikhangiso kumabhodi womyalezo, ukumaketha kwe-athikili, ukuthumela kumaforamu, ukumaketha kwevidiyo nokulalelwayo, ukukhululwa kwezingcingo, njll.
6. Ukuvuselela Ibhizinisi Lakho Le-Inthanethi
Ngemva kokuthola amathuluzi ayisisekelo wokuthengisa ukuthuthukisa ibhizinisi lakho, qala ukudala izinto zokuphromotha. Kuye ngesiteshi sokukhangisa esikhethiwe, kuzodingeka usebenze futhi ulungise izinto zokuphromotha. Isibonelo, uma unquma ukukhangisa ohlwini lwabhali bomlobi, bhala i-athikili ewusizo futhi ethakazelisayo okuzoyihlaba umxhwele umfundi futhi ikuvumele uhambe kusixhumanisi esibekiwe. Vele ulungise wonke ama-graphic elements. Ngemuva kokuthi konke kulungele kuyokwazi ukuqala umkhankaso wokukhangisa.
Phakathi nomkhankaso wokukhangisa, inqubo yokuhlola nokulandela imiphumela yokukhangisa yakho akuyona into ebalulekile. Lokhu kuyadingeka ukuze kunqume ukuthi yiziphi iziteshi eziphumelela kakhulu kuwe.
Lezo zindlela zokukhangisa ezingasebenzi zingamiswa ukuze ungazisebenzisi isabelomali sakho sokukhangisa. Sebenzisa kuphela izindlela zokusebenza zokukhangisa.
7. Ukugcina ibhizinisi lakho le-inthanethi
Emva kokuhamba ngezinyathelo eziyisithupha ezedlule, ukugcina ibhizinisi lakho le-intanethi, uhambisane nomthetho 60/30/10. Kuyini?
Uma unikeza noma yimuphi umkhiqizo, umkhiqizo noma isevisi, sebenzisa u-60% wesikhathi sakho emkhankasweni wokumaketha. Bese uchitha u-30% wesikhathi ekuthuthukiseni umkhiqizo noma isevisi, futhi kuphela u-10% wesikhathi okufanele uhambe ngayo ukuxazulula izinkinga zokuphatha kanye nemisebenzi.
Ungakhohlwa ukuthi kuyisondlo isu lokumaketha eliyisisekelo ekuphatheni kwebhizinisi lakho ku-intanethi.
Uma usungule ibhizinisi eliyisisekelo e-intanethi, ungaqala ukulikhulisa ngokuphinda uphinda zonke izinyathelo ezingu-7 bese impumelelo iqinisekisiwe iminyaka ezayo.