I-Prada yindlu eyaziwayo emhlabeni wonke, eyenza ukuqoqwa kwezambatho zezimpahla, izicathulo nezesekeli. Isitayela sonke se-Prada brand singachazwa ngamagama amabili kuphela, okuyinto iningi elibonisa ngempumelelo umqondo wangaphakathi loqobo uqobo - kungukuthi ubukeka kahle, ubuciko kanye nokuvimbela. I-Prada igubha ngokuphelele yonke imibono ejwayelekile mayelana nomqondo onjengokuziphatha ngokobulili. Phela, imigqa eyinkimbinkimbi nezinsimbi zokuthungwa okunamandla kalula zivula izingubo zalesi sithombe zibe yisithombe "seqhwa elingenakunqunywa", esenza abesimame abagqoka, i-piquancy ekhethekile, okwenza kube yinkimbinkimbi futhi ngesikhathi esifanayo ekhangayo. Ukunakekelwa ngokucophelela endlini yokuhweba Prada igxila ezembatho zangaphandle kanye nokulula kwangaphandle kokuklanywa kobuhle bayo, okujabulisa kakhulu ubulili obuhle. Yingakho sanquma ukungena emlandweni we-brand Prada futhi sitshele abesifazane abathandekayo bemfashini mayelana nezimpande zomkhiqizo wabo othandekayo.
Umlando we Prada .
Umlando wemvelaphi kaPrada uvela eMilan ngo-1913. Umkhulu-mkhulu uMucuca Prada, u-Mario Prada, naye ongumsunguli walo mkhiqizo, wavula ibhizinisi lakhe ekukhiqizeni izicathulo, izikhwama zesikhumba futhi ebhalise umkhiqizo wakhe. Ngonyaka owodwa wavula isitolo esincane, lapho athengisa lezi zimpahla. Esebenzisa isikhumba samatrus esithambile esikhwameni sakhe, uMario wakwazi ukuheha abathengi abanamandla kakhulu emhlabeni wonke. Ngakho-ke, isiNtaliyane, baseBurophu naseMelika base beqala ukugqoka izicathulo ezivela emkhunjini omusha bese behamba nabo ohambweni olukhulu lwezikhumba, izikhwama zokuhamba ezazisetshenziselwa izinkuni, igobolondo le-shell decor kanye nama-crystals ngokubhala okufanayo Prada. Ngaleso sikhathi, lo mkhiqizo wawubizwa ngokuthi "Abafowethu Prada", kodwa kusukela ngo-1958 abaphathi benkampani bathatha indodakazi kaMario Prada - Louise Prada.
Umlando ka-1970 ukhunjulwa njengonyaka lapho i-Europe neMelika ibona iqoqo lokuqala lezingubo ngaphansi kwelebuli lasePrada. Lezi zembatho zivele zenziwe ngcono futhi zithandeke. Kodwa ngokuqondene nezikhwama, ukufunwa kwabo kwehle kakhulu. Okokuqala, lokhu kwenzeka ngenxa yokuthi babenzima kakhulu futhi abantu baqala ukuzizwa bengakhululekile ngenxa yalokhu. Yingakho inkampani yaqala ukubhekana nobunzima bezezimali. Ngakho, phakathi nekhulu lama-20, indlu yefashini yayingenazikhathi ezithuthukisayo kakhulu, futhi ngesikhathi lapho inkampani iholwa nguMiccia Prada ngo-1970, kwakuseduze ukuwa. Kodwa, uMiuccia nje wakwazi ukuphefumula impilo entsha enkampanini nakumabhizinisi omndeni. Ngakho ngo-1989 indlu yembatho iphinda ithole isimo saziwa kakhulu. Ngonyaka ofanayo, ngaphansi kokuqondiswa komqondisi omusha, umugqa omusha wezicathulo zabesifazane nezembatho zeklasi langaphambili leqembu laqala. Leli qoqo lalihlanganisa amathoni ozolile, lapho amnyama alawulwa khona, futhi imigqa yawo yayilula futhi ngesikhathi esifanayo ihlanjululwe futhi ayengenayo ukuguquka okubukhali kanye nezinkatha ezahlukene. Ngemuva kwalokhu kuqoqwa, indlu kaPrada yathola ukuzwelana okukhulu kwamakhasimende awanikela ngokuzithandela ukuphakama nokuzikhandla.
Esikhathini sama-90 ans Prada brand wethula brand entsha brand - Mio Mio. Igama layo linikezwe uphawu kusukela kwesifingqo segama lomqondisi we-Miuccia inkampani. Ngasekuqaleni kweminyaka engu-90, uPrada waqala umzila wayo wezibuko zokubukeka, okubonakala ukuthi i-beau beautif ye-fashionable ayizange ivume ngokushesha. Lezi zibuko zazibhekene nezigxobo ezigqinsi zembala emibala, futhi emva kweminyaka embalwa lezi zibuko zaba ikhadi lebhizinisi elibalulekile lalo mkhiqizo.
Ukuhlangana nezinye izinkampani .
Ngasekuqaleni kwawo-1990, umklamo wePrada wathola indlu yamafeshini yaseRoma eFendi, okuyinto ngenxa yezikweletu zayo ezaqala ukuletha inkampani. Kule ndaba, uPrada wabelane ngeFendi nenkampani yaseFrance eyayikhiphe ibhizinisi lemfashini. Kodwa akuzange kusisize ukugcina indlu elahlekelwayo yeFendi idlulele futhi kufanele idayiswe eNkosini uPopper Michael Jackson. UMichael Jackson uthumele abaphathi bakhe inkampani kubanikazi bakhe abancane, uJanet Jackson, ophinde wabiza kabusha indlu kaFendi endlini yefashini uJanet Jackson International. Namuhla, le nkampani ikhiqiza izingubo ezimfashini, izicathulo, amakha, izimonyo, izesekeli, ubucwebe ngisho nefenisha.
Fashion indlu Prada namuhla .
Manje uPrada wathatha ukukhiqizwa kweqoqo lezingane zokugqoka, amakha namazimonyo ngaphansi kwegama elifanayo le-logo house house logo. Ngelinye igama, lo mkhiqizo usanda kakhulu ukwandisa ukukhiqizwa kwawo kanye nenhloko ehlose isitayela esiphakeme nesitayela se-bohemian. Futhi sonke sibonga kuMiuccia Prada obaluleke kakhulu. Yilo wesifazane owakwazi ukudala isithombe esisha senkampani, nesitayela sakhe senkampani, esho ukuthi owesifazane ovela ePrada angaba nomqondo obuthakathaka kakhulu wesitayela, uthandana nomuntu wesifazane, uthanda ubuncane be-minimalism, obuhlanganisa kahle ubulili. Ngaphezu kwalokho, i-brand Prada inezinhlobonhlobo zayo zembala - obomvu, omhlophe, omnyama nokhilimu. Ababongi bezambatho zezimpahla babe abahlonishwayo, njengoCameron Diaz, uSalma Hayek, uParis Hilton nendlovukazi yasePad Madonna. Futhi lena yimpumelelo efanelekile yegama elikhulu nomfazi omkhulu eMicuccia Prado!
Amabhizinisi nezitolo.
Ngaphansi kwegama elidumile le-Prada kukhona inqwaba yezitolo zemfashini kuwo wonke amadolobha amakhulu kunawo wonke emhlabeni. Isibonelo, e-US kukhona amabhikishi angu-10 nezitolo ezimbili ezinkulu ezisezindaweni ezinkulu ezifana neNew York, eSan Francisco, Las Vegas, Chicago, Aspen, Los Angeles (Beverly Hills), eBoston nabanye.
Ngelinye igama, le house fashion akuyona nje brand namuhla, wonke umbuso, umlando owaqala kude 1913 futhi uhlala kuze kube namuhla!