Ngenkathi i-couturier isasemusha, owesifazane we-gypsy wabikezela ikusasa ngaye. Uthi ngesikhathi esisodwa uzoshiywa ngaphandle kwemali, kodwa abesifazane bayomletha impumelelo futhi basize abe ngumuntu ocebile. UmKristu wayeseneminyaka engu-14 nje kuphela futhi wahleka lapho ezwa le ndaba.
Lo mfana wayemangalela zonke izinhlobo zokubikezela futhi akazange acabange ukuthi kwakunjani ukuhlala ngaphandle kwemali, ngoba uyise wayengumabhizinisi odumile. Abazali bathuma umKristu emsebenzini wokuzibandakanya, kodwa akazange aphenduke isifiso sakhe sokuba umculi. Futhi-ke, lo mfana wathunyelwa eSikoleni Sosayensi Yezombusazwe eParis.
Kodwa umsebenzi wakhe wezombangazwe awuzange uphumelele, futhi isifiso sokuzinikela ekubuciko sasinamandla. UmKristu nomngane wakhe banquma ukuthengisa ama-antique bese bevula igalari yobuciko. I-Dior yawela e-bohemia yaseParis futhi yayingacabangi ukuthi lokhu kungaqedwa. Kodwa ngesinye isikhathi konke kwashintsha. Ngo-1931, umKristu washiya ngaphandle komama. Ubaba wayekhohlisa umlingani futhi waphahlazeka. Igalari yezithombe ivaliwe, futhi uDior angaphila kuphela ngosizo lwabangani.
Ukuntuleka komonakalo kwemali kwenza uDior akhumbule ukukhathazeka kwengane yakhe, okungukuthi ukudweba. Ukuze iphephandaba elithi "Figaro" udwebe uchungechunge lwezembatho nezembatho. UmKristu wathola imali yokuqala futhi wabona ukuthi lokhu kuyisimo sokuzilibazisa futhi kuzomletha imali. Ngakho waqala ukusebenzisana nomagazini abaningana, wayezibandakanya ekwakheni izingubo zezinkampani ezihamba phambili.
Umlando lo mkhiqizo waqala ngemva kwempi. Enye ye-textile tycoon yenza isipho kuDior ukuba abe umqondisi wezobuciko kwi-Fashion House yakhe, umsebenzi wawuwukumphakamisa ngemva kweMpi Yezwe II. UChristian wavuma, kodwa wayehlale ekwazi ukubaluleka kwethenda lakhe, ngakho wabeka isimo sokuthi indlu yefashini kufanele ibizwe ngokuthi "I-House of Christian Dior." Lesi simo samukelwa, futhi uDeor waqala umsebenzi wakhe.
Ngo-1947, eParis, lapho ebusika ngemva kwempi kwakukhona izinkinga eziqhubekayo ngamalahle, uphethiloli, ugesi namanzi ahlanzekile, uChristian Dior wabonisa iqoqo lakhe lokuqala, elalibiza ngokuthi "New Look". Amantombazane e-podium abonakala sengathi yizimbali ezinhle kakhulu, aphuma emikhondweni enhle. Ababukeli babenomdlandla futhi bebukela ngokumangalisayo leli holide phakathi kweParis ngemva kwempi. UChristian Dior wabanika kabusha ukuqonda ukuthi abesifazane banomusa futhi banhle.
Isiboniso sokuqala senze impumelelo emangalisayo. UCouturier uthe ufuna ukukhombisa ukufana kwabesifazane ngezimbali. Kuleyo nkathi yokuthuma emva kwempi, kwaba yilokho okwakungenakho isigamu sowesifazane. Ngakho uDeor waqala ukubona ukuthi uyisithombe, obuye wabuyela besifazane futhi abe nesisa. Ngakho ukubikezelwa kwe-gypsy kwagcwaliseka - kwakungowesifazane owaletha impumelelo. UDior wakhumbula la mazwi, waqonda ukuthi iziprofetho zazigcwaliseka. Manje umklami wefashini waba nenkolelo yokuthi wayenomprofethikazi wakhe siqu - Madame Delahaye. Ngaphandle kweseluleko sakhe, uDior akazange enze isinqumo esisodwa.
Sekuyiminyaka eminingana i-Fashion House ye-Christian Dior isiphenduke inethiwekhi enkulu yamabhizinisi, nabantu abangu-2000 basebenza lapho. U-Dior akazange abone noma yimuphi umsebenzi, ngaphandle kwe-manual. Ngokuqinisekile zonke izingubo kwakudingeka zihambisane nomsebenzi ophuthumayo. Umklami wefashini wayengafuni ukuthi i-Fashion House ibe yinkampani ekhiqiza umsebenzi ongavinjelwe wobuciko, ngoba kungenjalo ngeke bakwazi ukubizwa ngaleyo ndlela. Izigqoko zokugqoka ezihamba nge-couturier njengezinto eziphilayo.
Ngokuhamba kwesikhathi, uKristan Dior wabizwa udumo lwakhe futhi wanquma ukuvula inkampani eveza amakha. Phela, imimoya iwukuqhutshwa kwengubo futhi igcwalise ngokuphelele isithombe, kule Dior yayinethemba. Ngakho i-perfume yokuqala ibonakala ngaphansi kwegama elithi Dior - Diorissimo, Diorama, Jadad, Miss Dior. Namanje bayakujabulela ukuthandwa okungavamile futhi kubhekwa njengama-classical.
Ngo-1956, kukhishwa amafutha eDiorissimo, lapho okushiwo khona yi-mascot yeNdlu yeDior - lily yesigodi. Lezi kwakuyizinto zokuqala eziphefumulelwe kulo.
UDior akazange ayeke lapho futhi wanquma ukuvula elinye igatsha leNdlu yeDior, eyayizokhiqiza izimonyo. Phela, lo mkhumbi wawuqaphela ukuthi izimonyo zizothola isicelo saso endlini yangasese.
Ngo-1955, uDior wadedela izindebe, ngo-1961 - i-nail polish, futhi ngo-1969 kwaqala ukukhiqizwa kwezimonyo ngokuchungechunge. Umkhiqizo ulokhu uzama ukuthola inhlanganisela efanele yembala yochungechunge lonke. I-Dior ayizange iphinde iphindwe lapho idala imibala emisha, isikhathi ngasinye lapho kukhethwa imibala emisha, kodwa yonke ihlangene ngokuvumelana nomunye nomunye.
Umklami wefashini wasebenza kusukela ekuseni kuze kuhlwe, futhi lokhu kwakungeke kwenzeke kodwa kuthinte impilo yakhe. Ngokokuqala ngqa akazange alalele umthengisi wakhe futhi waya e-Italy ezokwelapha. Ngo-Okthoba 24, 1957 e-Italy, uChristian Dior wabulawa yinhliziyo.
Ngemva kokufa kwakhe, uYves Saint Laurent waba umklami omkhulu wendlu. Ngesikhathi sisengumdwebi wefashini osemusha owasebenza kule nkampani iminyaka emine. Ngo-1960, wabizelwa enkonzweni yempi, wabe esenqotshwa uMarc Boan, owathi ngo-1989 esikhundleni sikaGianfranco Ferre. Futhi ngo-1996, umklami wezithombe eziyinhloko endlini yeChristian Dior nguJohn Galliano.
Njengamanje, umkhiqizo we-Dior usakazwa emazweni angu-43, futhi izitolo zalo mkhiqizo zitholakala ngisho naseJapane, e-Australia, eBrazil, e-China nakwamanye amazwe emhlabeni.