Umlando womkhiqizo.
Qala ukutshela indaba yomkhiqizo we-Max Factor, okokuqala, ngemva kokukujwayela "nobaba" walolu hlobo lwezimonyo, nguMax Factor ngokwakhe (igama langempela uMaximilian Faktorovich). Inkosikazi ye-make-up kanye nomsunguli walo mkhiqizo wazalwa ngo-Agasti 5, 1872 edolobheni laseLodz (manje eliyingxenye yePoland yanamuhla) uMbuso waseRussia. Lapho eneminyaka engu-14, ikusasa elithi "ubaba wezimonyo zanamuhla" likwazi ukwenza umsebenzi wezinwele. Ngabe sengithole umsebenzi okhethekile endlini ye-opera, lapho ngaphandle kokukhethwa kwama-wigs ama-actress ayesebenzelana ngezingubo zokugqoka kanye ne-makeup. Ngenxa yokuthi abalingisi ekwenzeni kukaMax benza ngaphambi kwenkosi uqobo, izikhulu zaseRashiya zakhuluma ngaye ngokuzithoba. Ngakho-ke, wanikezwa indawo yesazi sezimonyo enkantolo yasebukhosini kaNicholas II kanye nomculi wokwenza izinto emibonweni yomkhosi, lapho avuma khona futhi wanika lo msebenzi iminyaka eyisishiyagalolunye. Isitolo sakhe sokuqala sokudayiswa kwezimonyo akwazi ukuvula ngo-1895, eRyazan. Eminyakeni eyishumi kamuva, uMax Factor, kanye nomkakhe, indodakazi namadodana amabili bathuthela eMelika.
Siphila i-America ehlala isikhathi eside, i-Hollywood ihlala isikhathi eside
Ngaphezu kwalokho, umlando wokudalwa kwezimpawu zezitho zomzimba wakhiwa ngaphandle koMbuso WaseRussia. E-America, uMax Factor wakwazi ukuvula isitolo esincane, lapho izimpahla eziyinhloko zaziyizimonyo, ama-perfume nama-wigs. Kodwa ngokushesha i-Factor ekuphileni yayilinde umthamo wangempela omnyama: umkakhe wafa, futhi ngenxa yokukhwabanisa, wayeselahlekelwa ibhizinisi lakhe. Kodwa lokhu akuzange kumise "ubaba wezimonyo zanamuhla" futhi kakade ngo-1908 wathuthela eLos Angeles. Kwakukhona ngaleso sikhathi ukuthi imboni ye-cinema yaba yindabuko ekuthandeni nasekukhuleni kwayo. Ukusebenzisa lokhu, uMax Factor wavula isitolo sakhe esiseduze eduze nesitezi lapho amafilimu ayefakwe khona. Futhi akazange alahlekelwe yilokho. Ngenxa yokwazi kwakhe kokwenza kanye namaphuzu amahle okwenziwa komdlali we-actress okwenza ukuthenga kwakhe, baqala ukubonisana naye ngesihloko salokho okumele kube khona ukulungiswa okusha okwenziwe ngokuqopha phambi kwekhamera, ngoba ukwakheka okwenzelwe indawo yaseshashalazini kwakungalungile nakancane. Ngo-1914 uMax Factor waba ngumqambi wokwenza okutsha kwefilimu. Kwakuyi-cream ekhethekile yomzimba eyathuthukisa umbala wayo. Lokhu kukhilimu kwakuthandwa kakhulu ngabalingisi baseHollywood njengoFatti Arbakl, uCharlie Chaplin noBaster Keaton. Ngenxa yalokhu uMax Factor wathola isimo sobuchwepheshe. Ngokuhambisana nokuthuthukiswa kwesithombe sesithombe, ibhizinisi likaMax lakhiwe ngokufana. Ngo-1918, wahlakulela "ukuhambisana kwemibala" ekhethekile ekwenzeni, okwakuhlanganisa inhlanganisela yesikhumba sesikhumba nezinwele nombala weso.
Izimonyo zakwa-Oscar.
Kakade ngo-1928 uMax Factor, kanye namadodana akhe, bathuthukisa iphalethi lemibala yezimonyo. Lokhu kwakungaphezulu kakhulu uma kubonakala eHollywood yamafilimu ombala. Ngenxa yemisebenzi yakhe entsha, i-Factor yanikezwa i-Oscar ngenhloso yakhe enkulu ekuthuthukiseni i-movie. Futhi kwaba yinto enkulu, lapho umlando ukhumbula ukuthi u-Oscar wanikezelwa izimonyo. UVivien Leigh, uClara Bowe, uBetty Grable waba amakhasimende avamile we "Pope of Cosmetics". Kodwa ngaphandle kwezinkanyezi, izimonyo ze Factor zingasetshenziswa yibo bonke abanye besifazane, ngoba izimonyo zakhe zaqala ukuthengiswa kulo lonke elaseMelika.
I-salon yokuqala eHollywood.
Ngemuva kwesikhashana i-Facteur idinga ukwandisa ibhizinisi layo. Kulokhu, ngo-1935, wavula i-salon yama-chic ebizwa ngokuthi "i-Hollywood Studio Makeup ka-Max Factor." Okuqakathekile kule salon kwaba ukuvulwa kwamahhovisi amane akhethekile, afakwe ngaphansi kwesimiso esithi "Umbala Harmony": iKhabhinethi eluhlaza okwesibhakabhaka - ama-blondes, aluhlaza okwesibhakabhaka, ama-pink - brunettes, i-peach - "brownies". Kule salon, i-Factor yakhula "i-Beauty Calibrator" ekhethekile, okuyiyo, lapho igqoke ekhanda lowesifazane, ingaveza zonke iziphambeko ebusweni. Ngemuva kwalokho, ngosizo lwe-makeup, bafihleka kalula. Isiqubulo esikhulu sama-cosmetics uMax Factor sasinkulumo ethi: "Ama-Makeup for the stars kanye nawe."
Imishando ebhizinisini.
Ngo-1938 uMax Factor wafa. Esikhundleni salokho, umbuso omkhulu wama-cosmetics wawuholwa yindodana yakhe endala uFrank, owashintsha igama lakhe waba nguMax Factor, Jr .. Nguye owenza ngo-1946 ukwakheka okusha kwethelevishini. Emva kwalokho, kwakukhona izimonyo ezintsha zokudubula kwamanzi, izimonyo zobuciko bomzimba, amabhulashi omlomo wezindebe, ama-combs eshiya, amashubhu enesibhamu sezidumbu, isisekelo samanzi ebusweni nokunye okuningi. Konke lokhu kwakhiqizwa ngaphansi kwegama eliqhoshayo lomkhiqizo we-Max Factor.
I-trendsetter esemqoka.
Ngama-1950, ama-photo-model nama-fashion omagazini avele. Ngalokhu, uMax Factor wakhulula uhla olukhethekile lwezimonyo zokuhlobisa, okwathi ngokushesha waba umbala oyinhloko wamapayipi wezimfashini zokwenza ama-60s. Lapha ungafaka futhi ama-eyelashes angamanga, izitha zamafutha, i-mascara engenamanzi. Ngama-70s, le nkampani yakhula uhla lwezinto ezenziwe ngokwezifiso zemvelo, okwakuphinde kwaba yi-palette yokuthambekela yaleso sikhathi.
Max Factor namuhla.
Kuze kube manje, indaba kaMax Factor ayiphelile. Eqondiswa isipiliyoni sayo seminyaka engu-80, inkampani iyaqhubeka ijabulela isimo somholi emhlabeni ekukhiqizeni izimonyo zokuhlobisa. Esikhathini salolu hlobo wonke ubuchwepheshe obusha buhlanganiswa nobuhle beklasi. Umagazini owaziwa kakhulu othi "Ukuhamba" ubizwa ngokuthi izimonyo zalesi sitshalo enye yezintandokazi ohlwini lwamatshe adumile okuzithokozisa emhlabeni jikelele. Futhi uMax Factor manje izimonyo ezithandwa kakhulu eHollywood yanamuhla. Futhi i-motto yesimanje ye-brand brand yile nkulumo: "Abachwepheshe be-Max Factor batusa!". Ngendlela, ngokuhlonipha "ubaba wezimonyo zanamuhla" nguMax Factor eHollywood Walk of Fame, kwafakwa inkanyezi, okwenza umklamo wezimonyozi udumo olukhulu.