Izimonyo zika-Este Lauder zijabulela abesifazane emhlabeni wonke. U-Estee Lauder uyinhlangano edumile kakhulu ehlinzeka abesifazane ukuthi babe nemikhiqizo ehlukahlukene yobuso nokubukeka komzimba, kanye nezimonyo zokuhlobisa kanye namanzi angasese.
Umlando we-brand Este Lauder
Ngokokuqala ngqa ne-Este Lauder izimonyo zabesifazane bahlangana ngo-1946. Khona-ke uMadame ogama lakhe lingu-Estee Lauder wadala imikhiqizo emine yokunakekela isikhumba esikhethekile. Yena, indodakazi yabafuduki, kusukela ebuntwaneni wayekholelwa ukuthi wonke owesifazane unelungelo lokuhle futhi alungise kahle. Yingakho u-Este ezama njalo ukudala ukwakheka okwakwenza abafazi babehle kakhulu. Ekuqaleni kwezimonyo zika-Este wadalwa ngaphansi kokuqondiswa kukayisekazi wakhe - John Shotz. Nguye owasiza u-Este osemncane ukuba abe nokuhlelwa kwezinto zakhe zokuqala. Le ntombazane yahlukanisa izimonyo zayo ngokuzimela, idlulisela kuwo wonke amahle salon kanye namahhotela ayibona endaweni.
Ngemva kokuba u-Este eshada, yena nomyeni wakhe baqala ukukhuthaza izimonyo zabo ezihlelekile kakhulu. Okusho ukuthi, kulezi zikhombisi kukhona izikhangiso, futhi ama-creams asetshenziswe kakade ngamanoni amaningi edolobheni. Ngemuva kokuba izimonyo zivame kakhulu, u-Este unqabe ukuyihambisa ezitolo ezishibhile nezitolo ezinkulu. Ugxila ngqo ezitolo ezinkulu, lapho kukhona khona amathuba amaningi ukuthi izimonyo zakhe zizobe zitholakale. Kumele uqaphele ukuthi kwakunguLawder owanikeza abesifazane ithuba lokuzama izimonyo namafutha. Futhi ukuheha amakhasimende e-Esta waqala ukunikeza amakhasimende izipho ezingokomfanekiso ezazihlanganisiwe ekuthengeni. Njengoba sonke siyazi, manje cishe zonke izinkampani ezithengisa imikhiqizo yezithokozi zisebenzisa lobu buchwepheshe.
Isici sezimonyo Estee Lauder wukuthi angasiza ngaso sonke isikhathi abesifazane "balethe ubuhle" ngemizuzu embalwa nje. Mhlawumbe, ngenxa yalokhu, uphawu lwe-Este Lauder seludume kakhulu emhlabeni jikelele. Ukwandisa isidingo semikhiqizo, u-Este wasizwa indlela yakhe engeyona ejwayelekile yokukhangisa. Isibonelo, ngenkathi enquma ukuyala inkampani yokukhangisa, kodwa kwathi imali ayanele, u-Este wathatha inani ayenazo futhi wayala ama-sampuli akhe wezintambo, izikhwama nezithunzi.
Ngaleso sikhathi, zonke ezinye izinkampani zokuzithokozisa zazibheka lokhu kuthutha ukuba kube ukwehluleka futhi azisebenzisanga izampuli. Kodwa u-Este wanquma ukuthatha ithuba futhi akazange alahlekelwe. Inani lamakhasimende ezithombeni u-Este Lauter lande izikhathi eziningana. Ngenxa yalokhu, u-Este akazange akhulise imali engenayo kuphela, kodwa futhi wakwazi ukuvula ama-laboratories ocwaningo olwakhiwe amafomula amasha futhi athuthukisa okukhona. Kufanele kuqaphele ukuthi izimonyo zale brand zithandwa ngisho nasemakethe yaseSoviet. Futhi ngaleso sikhathi ngokusebenzisa "udonga lwensimbi" ukuphuka kwaba oh, njengoba kungelula.
Kuze kube manje, u-Estee Lauder unezinhlamvu ezingu-18. Umkhiqizo ngamunye uhloselwe iqembu elithile labathengi. Kufanele kuqaphele ukuthi lezi zimonyo zibhekwa njengenye ethandwa kakhulu emhlabeni. Isibonelo, uma uthatha imali yokwenza izimonyo, u-Estee Lauder ukhiqiza izindlela eziyisikhombisa ezithandwayo kakhulu zokuhlobisa.
Imikhiqizo Estee Lauder
Uma sikhuluma ngezimonyo Este Lauder, udinga ukubhala okungenani imikhiqizo esemqoka. Isibonelo, kukhona ukugqama kwalolu hlobo oluhlelwe kahle, lubala futhi lubheke ngokwemvelo. I-bronzing kabili ye-bronzing ine-hue ye-golden emnyama futhi elula, ngakho yenza isikhumba sakho sikhanyise. I-eyeliner evela ku-Estee Lauder ihlala emahoreni ayishumi nanhlanu futhi imelana nokumanzi. Ngenxa yokushayela okuhle kunazo zonke, kusetshenziselwa kalula kwi-contour eye.
Imithunzi emibili yePur Colors Ayshadou Du ingakwazi njalo ukubeka ama-accents emehlweni akho futhi igcizelele ukuma. Ngosizo lwalezi zithunzi ungahlala wenza kokubili ukukhanya, emini, futhi okuyinkimbinkimbi, okukhanyayo, okwenziwe kusihlwa. Kulungile futhi ngokukhanya kusuka ku-Estee Lauder izindebe zakho zizohlala zibukeka zinobuhlungu, ngenxa yomphumela womswakama. Umthunzi wokukhanya ungathathwa ngokwakho.