Kuyaphawuleka ukuthi okuningi okuvela kuhlu lwethu sekuyisikhathi eside kuzwakala emhlabeni wefashini. Futhi abantu abadumile sekuyisikhathi eside befaka lezi izingubo ngesithombe sabo esihle. Futhi ngenxa yalokhu, lezi zingubo zokugqoka zibenza zibe mnandi kakhulu, zifake imfashini, zihle futhi, okubaluleke kakhulu, zisiza ukuveza izwe labo langaphakathi nobuntu. Ukuze sikulethe eduze nesitayela nenkanyezi yokuphila, masithinte emikhiqizweni edumile kakhulu yokugqoka: umlando wendalo yabo.
"I-Max Azria."
Indlu yezimpahla eziwubuhle "uMax Azria" emakethe yefashoni yezwe iye yahlala iminyaka engu-15. Ngalesi sikhathi, wangena izikhathi ezingaphezu kwesisodwa ohlwini "lwezingubo ezihle kakhulu." Lo mkhiqizo waseMelika udume ngokukhishwa kwezambatho, izicathulo kanye nezesekeli ezinhle, amafutha anempepho. Izigqoko zasebusuku ezivela eMax Azria ziboshwe yi-Hollywood divas edumile njengoMadonna, uSharon Stone, u-Angelina Jolie, uParis Hilton, uDrew Barrymore no-Uma Thurman. Umlando wesisekelo sezindlu zemizi "Max Azria" uqala ngo-1989. Igama egameni ngokwayo, umkaMax Azria, uLyubov Matsievskaya, wafika, ebiza emva komyeni wakhe. Ngesikhathi samanje, inkampani ikhula njalo, iwina amazwe amaningi. Umqondo oyinhloko walolu hlobo yizimpahla eziqhakazile nezithakazelisayo zabafazi bangempela.
"Lacoste".
Umkhiqizo wezohwebo "uLakost" ubhekwa njengomunye wemikhiqizo emihle kakhulu futhi enhle kakhulu yezingubo zansuku zonke. Ukuqala kwalolu hlobo kubambe kusukela ngo-1933. U-René Lacoste, umdlali odumile we-tennis, wavula umugqa wakhe wokukhiqiza izingubo, futhi watshela wonke umhlaba ngakho, waya emidlalweni ye-tennis ezembatho ezazingcwatshwa ngokwezithombe zakhe. Ngemva kwesikhashana, kanye nomnikazi wesakhiwo sezembatho u-Andre Zhilje, uLakost wakhipha umdwebo wezingubo eziboshiwe ezemidlalo nokuzilibazisa. Okugqamile kwalezi zembatho kwakuyi-logo, ekhombisa ingwenya. Yile ngwenya ewuphawu lo mkhiqizo, kuze kube yilolu suku. Namuhla, lo mkhiqizo uveza abesifazane besimanje, izingubo zamadoda namafutha ayingqayizivele. Izambatho "Lacoste" azibandakanyi isitayela kuphela, ikhwalithi nokunethezeka, imininingwane yokubheka, kodwa futhi iduduza.
"UDiv von von Furstenberg."
Indaba kaDianna von Furstenberg , owaletha lo mkhiqizo ezweni lemfashini, waqala ngomshado wasebukhosini wenkosi yase-Australia. Umkakhe, owayengafuni ukuphuma kumyeni ocebile ngokwezimali, ngo-1973, ngokusho komdwebo wakhe, wakhipha ingubo, eyayiqala umlando walowo mkhiqizo. Namuhla, "u-Diana von Furstenberg" ungumkhiqizo odumile emhlabeni wezingubo ezinhle, ezenziwe kahle nezitayela ezingenakuziphendulela.
I-Jimbori.
"I-Jimbori" inkampani yomndeni wemikhiqizo enomgomo wayo oyinhloko ukudala umdwebo oyingqayizivele wezembatho zezitolo zomhlaba eziningi kakhulu. Ukuqala komlando we-brand uwela ngo-1986, lapho " uJimbori" ekhishwa i-line yokugqoka izingane, ezihlanganisa izingubo zezingane ezisanda kuzalwa nezingane ezingaphansi kweminyaka engu-12. Kungenxa yezingane lapho lo mkhiqizo uqhubeka ukugonywa namuhla, okwenza ube mnandi futhi angabonakali.
"Jus Couture."
Umlando wesisekelo sezimpahla zokugqoka "Juice Couture" uqala ngo-1997. "Obaba" balo mkhiqizo babeyizinkampani ezidumile uGela Nash-Taylor noPamela Skeist-Levy. Yikuphi ukubonga ngokusebenzisana kukhishwe i-sexy, fashion and modern dress line. Leliphawu lokuthengisa lingabonakala kuzinkanyezi zaseHollywood futhi libonisa amabhizinisi amaningi adume kakhulu emhlabeni. Le ngubo izwa yinto elula, elula futhi ekhangayo.
"I-Victoria Secret".
Yini engaba yizimpawu ezidumile ngaphandle kwezimpawu zokuthengisa "i-Victoria Secret", ehlanganisa inethiwekhi enkulu yokuhweba emele ama-lingerie amaningi, izingubo, imikhiqizo yasekhaya nezimonyo. Isitolo sokuqala seVictoria Victoria Secret savuleka eSan Francisco, ngo-1977 ngumdayisi uRoy Raymond. Phakathi neminyaka engu-90, lo mkhiqizo wabonakala njengowesifazane othanda kakhulu futhi owaziwayo emhlabeni wonke. Futhi ukuphakama kokudumile "i-Victoria Secret" kwafinyelelwa lapho izingubo zangaphansi zokukhiqiza zaqala ukukhangisa izinhlobonhlobo ezihlonishwayo nezithombe ze-Hollywood. Ngemva kwalokho, kwaba yisiko ukuhlela imibukiso yaminyaka yonke yesikhwama sezingubo zangaphansi ngesikhathi se-fashion show yaseVictoria Fashion Show. Okwamanje kukhona izitolo ezingaba ngu-1000 emhlabeni, lapho ukuqoqwa kwezingubo zangaphansi nezingubo ezivela kulo mdlalo odumile kuhanjiswa.
Michael Kors.
Inkampani yenkampani "Michael Kors" yasungulwa ngo-1981. Lezi zembatho zihlale zihlotshaniswa nemibono emibili njengokulula nokunethezeka. Ukuphakama nokulungiswa ekusetshenziseni izingubo zemibukiso ngayinye kunika ngenxa yalokhu brand. Akusizi ngalutho ukuthi izinkanyezi ezifana noJennifer Lopez, uSharon Stone noCatherine Catherine Zeta-Jones bathanda kakhulu ukuvela ezenzakalweni zomhlaba ezigqokeni zikaMichael Kors . Ngaphandle kokugqoka, lo mkhiqizo ukhiqiza ukhetho olunzulu lwezesekeli ezisezingeni elihle futhi ezifashisayo, izingubo zezemidlalo, izikhwama zebhizinisi kanye nezigqoko zamantombazane nje.
"Bebe".
"Beibe" yilo mlando odumile waseMelika wokugqoka, owavela ngo-1976. Umsunguli wayo nguManny Mashuf, ovula isitolo sakhe sokuqala eSan Francisco ukudayisa izingubo ngaphansi kwaleli gama. Lo mkhiqizo waziwa ngendwangu yokugqoka yabesifazane abaneminyaka engama-21 kuya kwezingama-35, okufaka izingubo ezinhle futhi ezinhle, ama-blazing, ama-suits, iziketi. Amakhasimende ahloniphekile kulolu hlobo lokugqoka yi: Paris Hilton, Alicia Keys, uBritney Spears noJennifer Lopez, kodwa uMisha Barton waba yiyona ndlela ebalulekile yokukhangisa.
"U-Ralph Lauren."
Umlando wegama elidumile "uRalph Lauren" waqala ngo-1967, lapho uRalph Lauren ngokwakhe, kanye nomfowabo, beboleka isikhwama ebhange futhi bakhe umkhiqizo ukwenza izingubo zalolu daba. Ekuqaleni, lo mkhiqizo wabizwa ngokuthi "Polo Fashion". Ngo-1968, abazalwane babonisa izwe ukuthi babe ngowokuqala kokugqoka amadoda, futhi ngo-1970, eNew York, izwe labona iqoqo lokuqala labesifazane. Ngemva kwalokho, amabhulabhu okuqala avuleka lonke elaseMelika. Namuhla, uphawu lweRalph Lauren ludumo emhlabeni wonke, kokubili phakathi kwabesilisa nabesifazane.
Yilokho amabhizinisi abukeka futhi nomlando walokho okwenzekayo. Yiqiniso, lolu hlu lungabuye lwaqhubeka kuze kube phakade, kodwa ngeke senze lokhu, kodwa nje sithi bonke laba bameli bezemidlalo baye bafaka isandla ezweni lakhe, futhi ngamunye wabo waba ngabanye futhi abahlukile.