Thina, ngokusemandleni ethu, senze uphenyo lwethu oluncane lwezintatheli futhi yilokho abakufumene-ngezinye izikhathi kusimangalisa kakhulu, ukuthi bonke abantu bangamazinga anamuhla obuhle.
Umthamo wezimakethe zomhlaba wezimonyo zamadoda ulinganiselwa ku-$ 16 billion (kulabo abangenabo abangane nezinombolo, ukuhumusha - lokho okuningi!). Ngaphezu kwalokho, lokhu kungenye yezimakethe ezisethembisayo, ezithuthukisa kakhulu emakethe yomhlaba. Futhi amathemba akhethekile afakwa emazweni ase-Asia naseMpumalanga Ephakathi, ikakhulukazi, eChina, naseBrazil naseRussia.
Isiphetho : esikhathini esizayo esiseduze embonini yobuhle, ukukhululwa kwamadoda kuyeza, futhi amadoda ethu - izindinganiso zanamuhla zobuhle bazoba abathengi abanobuchwepheshe bemikhiqizo "emnandi" yamakhosikazi, izinsizakalo kanye ... namaphephandaba. Ezweni lakithi, ngokusho kwe-ejensi yokucwaninga kwamaketha, imakethe yezimonyo zamadoda kanye ne-perfumery manje ingaphezu kwamaRandi ayizigidi ezingu-600, futhi iyaqhubeka ikhula njalo ngonyaka: ngo-2003, yanda ngo-15% (futhi, kuningi!). Into ehlakaniphile kunazo zonke ukuthi akulona nje ama-shampoos, ama-gel eshisayo kanye nama-foam shaving, njengoba sasilindele, kodwa ama-napkins wokubambisa, ama-coloring agents, ama-gels avela emibuthanweni ngaphansi kwamehlo. Ama-anti-age-serums ngisho nezimonyo zokuhlobisa yilokho thina, abesifazane, esetshenziswa ukuphela yedwa.
Amadoda - izindinganiso zanamuhla zobuhle eYurophu zakha cishe amaphesenti angama-35% amakhasimende amashadi, futhi eMoscow -10%. Futhi kunezansi eziqinile hhayi nje kuphela ngezinwele zokukhanda izinwele, kodwa futhi nokusikhipha izicathulo, ukuguqulwa kwe-manicure-pedicure, ukwelashwa kwezinwele kanye ... nokubala kwe-eyelash nokususwa kwezinwele! Ngaphezu kwalokho, ngokuphambene nokusabalalisa phakathi kwethu abesifazane, umbono, amadoda - izindinganiso zanamuhla zokubukeka kalula zifika salon ngokwabo noma ziyavuma ukuthi oshade naye uzobhala phansi ngenqubo ethile ewusizo. Futhi okungenani kancane okokuqala ngaphansi kwesibhakela "sesibhakela" lesifazane.
Ngokuyinhloko, bawela ngaphansi kommese uku: ukulungisa isimo sekhaleni; ukufakelwa izinwele; ukuxosha amafutha; ukwenza iplastiki yejwabu leso; ukunciphisa usayizi wesifuba.
Ongokoqobo
Amadoda ahlola amakhono odokotela ngokucophelela kunabesifazane, ungalindeli izimangaliso.
Ukuphelela
Kusobala ukuthi ucabangani ukuthi bangathanda ukuthini, ngakho bavame ukwaneliseka ngemiphumela yokusebenza nezinqubo.
Ubuntu
Akunakukucela ukuba ubenze "njengephunga likaBrad Pitt" noma "isikhumba sikaClint Eastwood." Ngokuvamile akude nokuphishekela izinhloso.
Ukungabi nobugovu
Ngokomlando, amathoni enhle wesilisa ayitholakali kancane kunabesifazane. Abamele iqhaza eliqinile lomuntu abazange bafunde imikhuba kunoma yiliphi izindleko zokuzama ukuhle kunokuba banikezwe ngemvelo.
Izinhloso zomphakathi: zithuthukiswa, thola umsebenzi omusha. Kulokhu udinga ukubheka okusha, osemusha futhi ohloniphekile. Ngakho-ke, ikakhulukazi inhlonipho, ukunakekelwa kwe-salon anti-aging yesimanje, futhi kusukela enkambeni yezinqubo ezimbi - izijovo ze-Botox ne-microdermabrasion, ezingasula "izimpawu zokuphila kwazo ebusweni babo, kodwa zihlale zingabonakali kwabanye
Ngokuvamile, ukuphuma kwamabhayisikazi okumangalisa "Bheka, ngibuhle kangakanani!" Kuyi-uncharacteristic. Amadoda atholakale ukuthi osebenza nabo bayabingelelana ngomona: "Ubonakala enhle kakhulu. Angazi ukuthi uzoya kuphi ukuphumula? "Iqiniso lokuthi uvakashele ubuhle be-salon lomuntu akuyona into yokufihla, ungathandi ukushintsha okungazelelwe ekubukeni. Kodwa isithombe samadoda - izindinganiso zanamuhla zobuhle, ezidinga ukuba ziqhutshwe ku-salon ngenduku, noma zikhubeke ngasese odongeni, zimboze ubuso bakhe ngesikhwama.