Inkazimulo ngemuva kokuthengiswa kwenethiwekhi (noma ukukhangisa kwe-MLM - ukuthengiswa kwe-multilevel, ekukhangiseni kwe-English-multilevel) kwakungenakulungile: abaningi babheka lolu hlobo lomsebenzi lokuba ukukhwabanisa, futhi abantu abaqeqeshwe ezinkampanini zenethiwekhi "babhalwa" kumahlelo angamahlelo. Ingabe kunjalo? Futhi ingabe kufanelekile ukukhetha njengemali yokuthenga inethiwekhi eyengeziwe? Sizolibumbana ndawonye.
Usizo! Ngilahlekelwa intombi. Unyaka nengxenye edlule waqala ukwenza ibhizinisi kwelinye lezinkampani zenethiwekhi. Ngesikhathi ekhulelwe, waya emininimini, ekhokhela imali, wathenga amakhasethi kanye nezincwadi mayelana nokuphumelela. Manje ukucindezelwa okubi sekuqalile: intombazane ingibizela kimi, imemela kakade emhlanganweni. Ukhohlwe indlela yokuxhumana kwezinye izihloko! Phakathi nezingxoxo zethu umama osemncane ukhuluma ngamazwi angu 2-3 mayelana nomntanakhe, sonke isikhathi - ngomphumela oyisimangaliso we "ibhizinisi" ekuphumeleleni komuntu nasezingeni lokujabula kwakhe. Ngaqala ukuzwa ukuthi ngikhuluma ne-zombie!
Cishe zonke izakhamuzi zezwe lakithi zinabantu abajwayelene nabo abaxhunywe nebhizinisi lenethiwekhi, kanti ezinye zezindaba zabo zifana kakhulu nesinikezwe ngenhla.
Iyini ukumaketha kwenethiwekhi? Ingabe liyihlelo ngempela elivimbela intando futhi libhubhise ukuqonda, noma ingenye yezinhlobo zezentengiselwano? Ake sizame ukuqonda.
Ngezwe emgqeni.
I-USA engaphezu kwengxenye yevolumu yenani lempahla kanye nezinsizakalo zithengiswa ngesistimu yokuthengisa yenethiwekhi. Ukusatshalaliswa kwezimpahla ngokusebenzisa izindawo zokuthengisa eziku-inthanethi ezikhathazayo ezinkulu ezifana neCoca Cola, i-Colgate, i-Gillette nabanye abaningi. Isimiso esiyisisekelo lapho kunoma yimuphi inkampani yenethiwekhi eyakhiwa yiyona okuthiwa ukunyuswa komkhiqizo ngokusebenzisa izincomo zomuntu siqu. Kalula nje, umthengisi akakwazi kuphela ukugqamisa zonke izici ezizuzisa zomkhiqizo, kodwa futhi kuhilela umthengi ngenqubo yokuthengisa okuqhubekayo. Imali engenayo yomthengisi ngokuqondile ixhomeke emsebenzini wayo - iklayenti ngayinye ehilelekile, ithola amabhonasi avela eqinile, futhi iphramidi yenethiwekhi iyaqhubeka ikhula. "Uma unquma ukwenza ukudayiswa kwe-intanethi," kusho isazi sokusebenza kwengqondo uMaria Baulina, "kudingeka uqonde ngokucacile ukuthi yini oyifunayo kulolu hlobo lomsebenzi. Kuyacaca ukuthi abaphathi abakhulu, abaphethe izikhundla eziyinhloko, bazoba nesithakazelo ekuphumeni okuqhubekayo kwamakhasimende amasha. Kodwa kumthengisi uqobo, into esemqoka ukuqonda ukuthi yiziphi izinzuzo zayo. Cabanga ngalokho lo msebenzi okukukhanga khona. Uyayithanda? Ufuna izindleko zezimpahla? Noma mhlawumbe unesithakazelo esimisweni samahhala nokuxhumana okusha? Qinisekisa ukuthi uhlaziye lokho ofuna ukukuthola. "
Iningi lama-ejensi enethiwekhi aseRashiya yiwona wesifazane (futhi iminyaka ayiyona isithiyo - enkampanini uMary Kau ungumhlanganyeli oneminyaka engu-70 ubudala ophumelele kakhulu), ngenxa yokuthi abanakho ukuziqhenya nokukhula komsebenzi ekuphileni nasemsebenzini. Izinkampani zenethiwekhi nazo zithembisa iklayenti ngalinye ukuthi inguquko yemilingo ibe yindoda yangempela yebhizinisi.
Qaphela, ekuqaleni!
"Cishe wonke amafemu enethiwekhi asebenza ngokulandela uhlelo olulandelayo: i-novice inikelwa ukuthenga isethi yemikhiqizo yokuqala, kanye nezincwadi zemfundo (izindleko zayo zingahle zivele ezikwamukelekile ezingenakubulungiswa.) Bese ucela ukulalela inkambo yenkulumo (mahhala noma imali, kuxhomeke enkampanini) .
"Kunezinkolelo eziningi ezihlobene nokukhangiswa kwenethiwekhi," kusho uMaria Baulina. - Kumelwe kube khona umuntu ozwa ukuthi umngane wakhe udonselwa kanjani kwihlelo "lenethiwekhi" ngokusebenzisa i-hypnosis noma i-NLP. Futhi embuzweni wokukhangisa kwenethiwekhi "ingcebo noma inkohliso?" Ngokuqinisekile uzophendula okwesibili. Yiqiniso, lokhu akuhambisani neqiniso: uhlelo lwe-neurolinguistic emphakathini wesayense lusobala kakhulu. Izakhamuzi eziningi zengqondo zikholelwa ukuthi ukubaluleka kwalezi zenzo kudutshulwe kakhulu. Kodwa kunomkhakha oqinile wezinhloso ezinkampanini zenethiwekhi. Emasemina, izilaleli ziyaqiniseka ukuthi zisebenza ebhizinisini elibalulekile, futhi ngezinye izikhathi uqala ukuzizwa uqiniseka ngokwengeziwe, ulahle izinkimbinkimbi, uthole umjikelezo omusha wabangane. "
Ngakolunye uhlangothi, inkolo yobuhle bomsunguli ikhona kunoma yimuphi inkampani yenethiwekhi. Ngesizathu esithile, ulwazi oluphoqelekile lwe-biography yakhe lubalulekile njengokwazi umkhiqizo ngokwawo. Cabanga ukuthi udinga ukuziphatha okunzima okunjalo kwebhizinisi?
Konke kusezandleni zakho.
Njengoba kunoma iyiphi insimu yomsebenzi, kuzodingeka usebenze kanzima ukuze "udonsa inhlanzi ngaphandle echibini." Ngokungafani neRussia, izikole zokukhangisa ze-Western zinika abafundi babo imigomo nemigomo ecacile, baqede kakhulu labo abangakwazi ukuthengisa ngezigaba zokuqala. Phela, ukubaluleka okuyinhloko komthengisi kusemandleni akhe okuletha inzuzo enkampanini. Ngakho-ke uma unquma ukwakha umsebenzi kumsebenzi we-MLM, khumbula: ukuze ube Margaret Thatcher oxhumana nabo, uzodinga umsebenzi omude nobunzima.
Ulwazi lomuntu siqu.
UGORYAINOVA Olga Viktorovna, oneminyaka engu-50 ubudala
Njengabaningi, ngifika ejensi yenethiwekhi, ngoba nginesithakazelo kumkhiqizo uqobo. Kamuva ngakhetha njengesimakethe yokuthengiswa kwenethiwekhi eyengeziwe. Kancane kancane saqaphela ukuthi ukuthengiswa - akuyona into yami yokuzilibazisa, kodwa akuzange kube ngokucasuka kakhulu. Nakuba ngingenakukwenza imali ekusakazeni kwemikhiqizo, ngiyathola inzuzo yokuthi ngihlale ngihlanganyela okuthile, ngikhuluma nabantu abaningi abathakazelisayo, kuhlanganise nochwepheshe (odokotela), ukuya emibukweni, ukuya ekuqeqesheni, nokwandisa umbuthano wabangane
Izinzuzo nokungalungi kokumaketha kwenethiwekhi.
IZINDLELA
+ Isimiso samahhala. Kuzuzisa kakhulu uma uhlezi ekhaya nomntanakho noma uthola isikhathi samahhala ngemuva komsebenzi.
+ Imikhiqizo esaphulelo. Ukusebenza enkampanini, ungathenga izinto ezingabizi.
+ Ulwazi olusha. Ukusebenza njengommemezeli, uzoya emfundweni eminingi, amaforamu nama-seminar.
+ Ukuxhumana. Ngokuqinisekile uzothola abangane abasha abasha futhi uqiniseke ngokwengeziwe kuwe.
MINUSES
- engenayo okungahambisani nayo.
- Isidingo sokuthenga amaphakethe okuqala, izincwadi.
- Isimo sengqondo sokuqapha kuwe nezihlobo nabangane.
- Ukusabela okungalungile kwabathengi abangase bakwazi. Ungaba nomusa, futhi ngendlela engakhethi.
Amathiphu wabaqalayo.
Ukuthengiswa kwenethiwekhi kungeke kwenzeke ukuhola okuzinzile, ngakho-ke masenze kucace ukuthi hlobo luni lomkhiqizo ongathanda ukubhekana nalo. Uma ukuthengisa kunomsebenzi wokuzilibazisa, kuyinto efiselekayo ukuthi imikhiqizo iyakuthanda.
Ngisho noma uqiniseka ngamakhono akho, ungathengi izimpahla eziningi kakhulu ukuze usakazwe. Qaphela ukuthi kusho ukuthini ukuthi umndeni wakho, abangani abasebenzisa, bacabange ngecebo lokudayiswa.
Funda imigomo yenkampani yenethiwekhi, ungangabazi ukwenza izidingo ngokucacile, ungakhohlwa ukuphetha isivumelwano.
Funa ulwazi mayelana nomkhiqizo ngokwakho - hamba ukuqeqeshwa okwengeziwe, uthenge izincwadi ezikhethekile. Uma wazi ngokwengeziwe, kuzoba lula kuwe ukuheha amakhasimende.
Izinyathelo zokuphepha.
E-Russia, umsebenzi we-ejensi wenethiwekhi kubhekwa njengokusemthethweni, uma inkampani ibhaliswe ngokufanele emibuthweni yombuso efanele futhi inekheli elizwakalayo lomthetho. Kodwa-ke, ukuzivikela kubangcolisi (okungaphezu kokwanele kunoma iyiphi indawo yebhizinisi), kungcono ukulandela imithetho embalwa elula. UMkhandlu unikeza iphini lomqondisi we-OOO "uMthetho nokubonisana" uPavel Monakov.
Uma ufaka isicelo somsebenzi, unelungelo lokuzijwayeza ngemibhalo ekhona yenkampani. Ngisho noma ungenamandla kakhulu ezindabeni zomthetho, impendulo kwisicelo sakho izoba yinkomba. Ngokomthetho, kufanele unikeze umqulu, isisekelo sesivumelwano, isitifiketi sokubhalisa kanye negunya lentela (noma amakhophi azo aqinisekisiwe) ukuze abuyekezwe.
Lapho uthengisa izimonyo, khumbula ukuthi lezi yimikhiqizo edinga isitifiketi esigunyazayo (ngomthetho kumele ihambisane namazinga we-medical epidemiological). Ukudayiswa kwezimpahla ezinjalo ngaphandle kwezitifiketi kujeziswa izijeziso ezinkulu. Ngaphezu kwalokho, umsakazo oqalayo uhambisa imikhiqizo phakathi kwezihlobo zakhe, okusho ukuthi kufanelekile ukuba uqaphele kabili. Uma ungenayo isitifiketi uqobo, kuyadingeka ukuthi okungenani eyodwa yamakhophi abo aqinisekisiwe eseduze.
Uma uqala ukusebenza, qiniseka ukuthi ukhumbule isidingo sokuphetha isivumelwano. Kungaba ngumsebenzi noma womphakathi. Esimweni sokuqala, incwadi yakho yomsebenzi (okusho ukuthi umholo, iholidi, umshuwalense wezokwelapha, iphasela lomphakathi kanye nokuntuleka kwezinkinga nokuhlolwa kwentela) kuyoba kule nkampani, futhi okwesibili - kufanele ubhalise ngenkonzo yentela njengomabhizinisi oyedwa (okungukuthi, uzokhokhwa imali eqinisweni kanye nenani lomsebenzi owenziwe). Ngaphandle kokungena esivumelwaneni nomthengisi (kungakhathaliseki ukuthi ubuhlobo obunjani bomuntu siqu obungase ube nawo), imisebenzi yakho iyoba nezinkinga eziningi.